Giant Plucked ‘Goose’ to Deliver the Lowdown on Down

PETA Members to Converge on Fresno to Expose Cruel Industry

For Immediate Release:
July 22, 2013

Contact:
Sophia Charchuk 202-483-7382

Fresno, Calif. – Accompanied by an activist dressed as a half-plucked goose and holding signs that read, “Plucked Alive,” with graphic imagery, PETA supporters will congregate in Fresno on Tuesday. The battered bird’s point? That shoppers who would never think of buying fur often purchase jackets, gloves, pillows, or comforters filled with down because they aren’t aware of the hideous suffering of birds who are often repeatedly—and painfully—plucked alive for down.

When:   Tuesday, July 23, 12 noon

Where:  7180 N. Blackstone Ave., in front of REI, Fresno

“PETA wants shoppers to know that buying down products is every bit as cruel as purchasing fur, exotic skins, leather, or wool,” says PETA Associate Director of Campaigns Lindsay Rajt. “The rule of thumb is easy to remember: If a product came from an animal, the chances that abuse and suffering were involved are roughly 100 percent.”

Warm, animal-friendly bedding and winter clothing are available everywhere. PETA encourages shoppers to check labels for synthetic down, down alternative, polyester fill, or high-tech fabrics such as PrimaLoft® and Thinsulate™—soft, washable, down-like fibers. In most cases, these alternatives are superior to down, which loses much of its insulating properties when it gets wet.

In a new PETA video exposé, Alicia Silverstone offers a behind-the-scenes view of the down industry, showing how millions of geese and ducks are plucked for their feathers while they’re still alive—a traumatic and painful experience. A broadcast-quality version of PETA’s video exposé featuring Silverstone can be downloaded here.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

Contact

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind