The Spot That NBC Declared Too Hot to Air During the Super Bowl Finds a Home in Greenfield 

For Immediate Release:
March 24, 2009 

Contact:
Ashley Byrne 757-622-7382

Greenfield, Calif. -- What's not to love about an ad that features women in lingerie caressing heads of broccoli and other delicious, nutritious vegetables? Don't ask the bigwigs at NBC, who rejected the pro-vegetarian ad--along with the $3 million payment that would have come with it--for airing during the Super Bowl XLIII broadcast, claiming that the ad "depicts a level of sexuality exceeding our standards." But thanks to Fox affiliate KCBA-TV, which serves the Monterey-Salinas-Santa Cruz market, folks in Greenfield will have a chance to see what the rest of the nation missed. Why Greenfield? Because, as residents of the "broccoli capital of the world," viewers there are the last people who would find anything featuring broccoli offensive. 

The 30-second spot will air on KCBA-TV once each night from Monday, March 23, to Friday, March 27, between 11:35 p.m. and 12:05 a.m. during TMZ. 

The ad features models fondling their favorite vegetables to a pounding beat and concludes with the message "Studies Show: Vegetarians Have Better Sex." The scenes are amusing and sensual: A blindfolded woman erupts with delight after spending a little "quality" time with her asparagus; a woman performs a seductive dance with a gourd; and another woman is so smitten that she makes herself part of a steaming "orgy" of mixed vegetable soup. 

Undulating bodies aside, why do vegetarians make better lovers? For one thing, vegetarians are, on average, fitter and slimmer than meat-eaters. Also, heart disease and obesity--which are both linked to meat consumption--can make their victims so sluggish that sex can cause a coronary. And meat and dairy consumption is linked to impotence: The cholesterol and saturated fats in meat and other animal products restrict the flow of blood to all the body's vital organs--not just to the heart. 

"Our 'Veggie Love' ad is the perfect way to counter the onslaught of commercials for artery-clogging fried chicken and bacon-laden double cheeseburgers," says PETA Executive Vice President Tracy Reiman. "After all, the best thing that you can do for your health, animals, and the planet--not to mention your love life--is to go vegetarian."

For more information, please visit PETA.org. To see the ad, click here.