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Media Center > News Releases

 

PETA Plea Prompts A.C. Moore to Take Fur-Free Pledge


Arts-and-Crafts Giant to Stop Selling Rabbit Pelts

For Immediate Release:
January 15, 2008

Contact:
Matt Prescott 757-622-7382

Berlin, N.J. - A vegan chocolate bunny and a thank-you note are on their way to A.C. Moore CEO Rick Lepley after the arts-and-crafts chain agreed to stop selling rabbit-fur pelts and implement a no-fur policy--all in response to a request from PETA. In a letter sent to PETA this week, A.C. Moore Vice President Amy Rhoades stated that the company has "instituted a 'no-fur' policy ... and pledges to not knowingly sell real animal fur to our customers."

Millions of rabbits are killed every year for their fur. Animals on fur farms spend their entire lives confined to tiny, filthy metal cages with no shelter from weather extremes. To kill rabbits, fur farmers break the animals' necks or smash their skulls before stringing them up by their legs, cutting off their heads, and skinning them.

"There's a world of suffering in every piece of fur," says PETA President Ingrid E. Newkirk. "A.C. Moore should be commended for saving countless animals' lives by pulling the pelts off its shelves and pledging to go fur-free."

A.C. Moore is a leading craft-store chain with 120 stores throughout the U.S. and annual sales of nearly $600 million. A.C. Moore joins a growing list of retailers that refuse to sell fur, including Polo Ralph Lauren, Calvin Klein, Forever 21, Wet Seal, Abercrombie & Fitch, Target, and Banana Republic.

A copy of A.C. Moore's letter is available upon request. For more information, please visit PETA's Web site FurIsDead.com.




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