Candy Giant Targeted for Funding Painful and Deadly Animal Experiments
For Immediate Release:
December 19, 2007
Contact:
Matt Rice 757-622-7382
Las Vegas -
Wearing little more than a banner that reads, "The Naked Truth: Mars Tortures Animals," PETA members will protest near the M&M's World store at the Showcase Mall this Thursday. Other members will hold posters that read, "Mars Kills Animals in Lab Tests" and hand out leaflets explaining how candy-giant Mars funds painful and deadly tests on mice, rats, guinea pigs, and rabbits. The action is one in a series of nationwide protests in which PETA members will stake out stores that sell candy and ask holiday shoppers to boycott M&M's, Snickers, Twix, Milky Way, 3 Musketeers, Starburst, Dove, Skittles, and other Mars-made products:
Date: Thursday, December 20
Time: 12 noon-1 p.m.
Place: S. Las Vegas Boulevard and Tropicana
The following are just some of the cruel and deadly tests funded by Mars:
· In tests that are currently being conducted, rats are force-fed by having plastic tubes shoved down their throats. They are then cut open and killed by being stabbed in the chest.
· Mice were forced to swim in a pool of water and paint and find a hidden platform to try to avoid drowning--only to be killed later.
· Plastic tubes were surgically attached to guinea pigs' carotid arteries, and cocoa ingredients were injected into their jugular veins.
· Rabbits were forced to eat high-cholesterol diets with cocoa. Later, the primary blood vessels to their hearts were cut out and examined.
These experiments are not required by law and Mars' current experiment is in direct violation of Mars' written policy. Mars' competitor Hershey's does not test on animals and has signed PETA's statement of assurance that it will not conduct experiments on animals.
"There's nothing sweet about Mars' experiments on animals," says PETA Vice President Bruce Friedrich. "The candy company could give animals the greatest gift of all this holiday season by abandoning its cruel and unnecessary tests."
DVDs of animals in laboratories will be available on site. For more information, please visit PETA's Web site MarsCandyKills.com.