PETA to Launch Holiday-Season Boycott Over Company's Continued Sale of Rabbit Fur

Brisbane, Calif. - After months of negotiations with women's clothing retailer bebe, PETA has learned that the company has no plans to drop any fur from its inventory for this fall and winter. PETA finds this decision inexcusable given bebe's competitors' total bans on fur.

PETA is demanding that the company follow the lead of companies like Polo Ralph Lauren, J.Crew, Forever 21, and Wet Seal and remove all fur from its shelves immediately. If bebe refuses, PETA's youth division, which consists of more than 280,000 activists, will kick off a protest and boycott campaign starting Thanksgiving week--the beginning of the busiest shopping season of the year.

Competing retailers--including H&M, Ann Taylor, Donna Karan, Jones Apparel, and Talbots--have all implemented policies against selling fur. J.Crew and Forever 21 not only agreed to stop selling fur after hearing from PETA but also pulled all their existing fur items from their racks. Additionally, rather than "selling through" its existing fur stock, Polo Ralph Lauren donated more than 1,200 fur-trimmed garments to refugees in Asia.