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Must-Have Beauty Items for 2013

Written by PETA | January 10, 2013

Resolve to be cruelty-free in 2013! Whether you’ve sworn off products tested on animals for years or you’re new to the world of beauty without bunnies, make this year a great one for animals. There are tons of great cosmetics and beauty products that keep you looking gorgeous, without harming any animals.

Not sure if your favorite products are cruelty-free? Check out our searchable online database, where we have complete lists of companies that do test and companies that don’t test on animals. You can also order our cruelty-free shopping guide and keep it in your bag to check for cruelty on the go! While you’re out shopping, we also suggest checking labels for “cruelty-free” logos and to be sure that products are vegan as well.

Now, here are my 10 must-have cruelty-free vegan products for the year:

1. Mineral Infused Mascara by e.l.f. ($5)

2. Studio Endless Eyes Pro Mini Eyeshadow Palette by e.l.f. ($5)

3. 24/7 Glide-On Eye Pencil (in Perversion) by Urban Decay ($19)


4. Absolutely Flawless Concealer by Too Faced ($20)

5. LipSurgence Matte Lip Tint by Tarte ($24)

6. Celestial Lotion by LUSH ($24.95)

7. Organic Infused Blush by AfterGlow Cosmetics ($26)

8. Surreal Skin Mineral Makeup by Urban Decay ($31)

9. Good Karma Powder Brush by Urban Decay ($36)

10. Amazon Bronze Amazonian Clay & Annatto Body Bronzer by Tarte ($37)

Do you have a favorite cruelty-free vegan beauty product that you think should have made the cut? Share it below!

Commenting is closed.
  • Lauren Feinstein says:

    Jane Iredale! I also really like Jason and Desert Essence Lines for lotions and soaps. But Jane Iredale is by far the best makeup.

  • FairyMermaid says:

    another good cruelty free make up brand is GeoGirl at Wal-Mart (I buy it off of Amazon because the closest Wal-Mart is 30 minutes away and I live nowhere near it) . It was originally marketed as an all natural and cruelty free make-up/ skin care/ fragrance line for tweens, but it has become popular for adults (like me). I like it because it’s very natural looking, not heavy, and it does not irritate my sensitive skin and it doesn’t harm animals and the packaging for the make up is cardboard so you’re doing the environment a huge favor. Also it’s reasonably priced (most of the products are under $7)

  • Lori Loewy says:

    Does anyone know if the brand of makeup sold by Melaleuca, I believe it’s called Sei Bella, is a Vegan friendly product? I was told that it was but I’ve never looked into it.

  • Daphne Smithard says:

    When in South Africa, I buy cruelty free, not tested on animal products such as “Like Silk”, “Justine”, “Gala”, “Yardley” and “Woolworths”. Hopefully they can be added to the Peta safe cosmetic list. I also use “Life” household laundry detergent from Shoppers Drug in Canada, which is a safe product.

  • Animal Activist says:

    The company e.o.s which stands for Evolution of Smooth should be included on your list as well. They make totally cruelty-free beauty products, including a great lip balm, in an egg-shaped case,not only is it cruelty-free, it is also free of any petroleum-based components.

  • Tracey says:

    Arbonne sell a range of cosmetics, personal care products, skin care and more and don’t test on animals!! They also offer the everyday person the opportunity to get financially free, they are an amazing company!!

  • Annie says:

    Whilst these cosmetics etc, are cruelty free, do they contain palm oil?

  • MrsSpoon says:

    If you are just as disgusted as I am that animal testing is still going on in our country then you may be interested to learn how unhealthy many of our skin care products are; including some mentioned above. Check out Working Group) health/toxics see subcategories,click on cosmetics database.

  • Jessica says:

    It’s insane how much some people don’t know what products are currently testing on animals. Glad I got this info!

  • Amy says:

    Yes, L’Oreal did by Urban Decay but have made a commitment in staying cruelty free.
    Also, any product that is sold in China, by their law has to be tested on animals.

  • hellen says:

    nos ultimos meses tenho dado muita importancia para esses produtos livre de crueldade animal so acho que as empresas deveriam destacar mais sobre isso nos rotulos de suas embalagens, mas ja descobri varias marcas que são livres de testes em animais ultimamente so tenho comprado produtos livres de teste em animais esta apoiado

  • Anne says:

    I’m hooked on LUSH!

  • Coco says:

    ELF is made in China. I wouldn’t put any cosmetics made in China on my face, near my eyes or mouth!!!!!!! Who knows what’s really in it.

    Thatand human rights violations abound

  • Kate says:

    100% pure is vegan and nontoxic.

    I also like Tarte and Lush-just came out with a noncarmine red lipstick.

  • Eliza says:

    I don’t get why Urban Decay is on this list,they were bought by cosmetic giant Loreal,if I’m not mistaken Loreal does test on animals.

  • Bobbie says:

    Hard Candy is cruelty free, as well. They offer lots of fun, glittery products. I’ve also found many vegan cosmetics on Etsy!

  • emily88 says:

    jane iredale – The Skin Care Makeup. Cruelty free and also chemical free… Best makeup line ever!

  • Arbonne Atlanta says:

    Arbonne uses no animal byproducts and does no animal testing. The PRIMER is my favorite item – it goes on silky smooth, fills in tiny wrinkles so your makeup goes on smoothly and evenly (and you use less of it). Keeps you shine free. Best of all, includes polypeptides and other ingredients to help boost/restore your own collagen and elastin. I put it on every morning whether I’m going to wear makeup or not.

  • lisa says:

    some of my favorites are suki, coastal classic creations & rejuva minerals. all non-toxic & cruelty free. more expensive than the featured products but you get what you pay for.

  • Marian says:

    I used to like ELF products but even though they are cruelty-free they are full of chemicals like parabens and glycols. I hope more brands would be vegan!

  • Jenny Picton says:

    Also forgot to mention that Wikaniko products are also toxic free 🙂

  • Jenny Picton says:

    Wikaniko sell a huge range of eco-friendly products and cruelty free products which include skin care and cosmetics among many, many other products 🙂 Worldwide and definitely belongs on the list 🙂

  • Louann Chapman says:

    I won’t buy anything made in pollution-laden China who uses slave labor! There are a number of products you’ve mentioned in comments that are cruelty free, toxic free and vegan! Keep looking!

  • Jen says:

    I love ELF as well! They make a great waterproof volumizing mascara (I have blonde eyelashes; ugh), FYI. But their products are manufactured in China….so what does that mean for us?

  • sarah plummer says:

    If not mistaken, they are asking Loreal to go completley cruel-free. Had no idea that Urban decay was a part of Loreal until now and had never heard of them, only Loreal.

  • Claire says:

    I agree with Cruelty Free – but you should also be Toxic Free at the same time too. I can tell you that NOT all Cruelty Free or Vegan Beauty brands are Toxic Free. The one site I recommend is – Irene is an expert on this stuff & does not sell anything toxic unlike many others who claim to only sell all toxic free products & brands.

  • Stephanie says:

    I love Stila makeup! Definitely should have made the cut, I think.

  • Tania says:

    Hello! Does anyone tell me if the brand elf is free of animal abuse? ! Excuse my writing, I do not speak very good English!

  • Lisa says:

    I did not know Elf was vegan. Hurray! Unfortunately, I do not know these other brands or where to buy them. I do not like to shop online and order stuff either.

  • Jim Jams says:

    I never see Fyrinnae on this list. I know they’re low-profile but they’re all-vegan, have a vast collection of powders, primers, lipcolors and have the largest eyecolor collection of any vegan makeup company I know (comparable probably only to MAC in variety, which is not exactly animal-friendly), and their products are, down the line, cheaper than most of the ones here. Maybe next year they’ll show up; people really need to know about it!

  • ShaSta says:

    Can’t seem to find a vegan/cruelty free waterproof mascara anywhere, and am not able to use anything but. Any suggestions? (aside from going mascara free)

  • Clau says:

    Ere Perez is an Australian brand of vegan and cruelty free cosmetics.

  • Melissa says:

    I love E.L.F.! They are a cruelty free product I can actually afford

  • Cherry says:

    I think it’s a shame that Urban decay is going to be part of L’oréal.

    From now on, If you’re buying Urban decay products, you’re giving your money to L’oreal…

  • Kait says:

    I just started using Everyday Minerals makeup, and so far I really like it. They are a Leaping Bunny company. I like that their makeup brushes are synthetic. I looked at a few other mineral makeup companies but even though their powders aren’t tested on animals, they still sell real fur/bristle brushes. Btw, I don’t work for them! 😛

  • beth says:

    isnt loreal the parent company of urban decay as of november 2012?

  • Jeremy says:

    Be good to have Cruelty free beauty awards don’t you think?or if a magazine (one of the big Women’s mags) was brave enough to do a cruelty free issue!

  • Michelle says:

    You forgot Glam Girl Naturals Cosmetics- any and all of their products are VEGAN and CRUELTY FREE, along with being natural and gluten-free. You should check out their cruelty-free makeup and brushes. Great stuff and I highly recommend it.

  • Sonia Greteman says:

    I love Urban decay eyeliner. It is the best I’ve tried, and I’ve tried a lot. It is creamy, stays in place all day and lasts a long time. A total home run.