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e.l.f. Cosmetics: Bargain Beauty Essentials Full of ‘Cheap Thrills’

When we heard that the company was selling cool cruelty-free cosmetics for a buck each, we couldn’t believe it. But it’s not a fairy tale—e.l.f. really does exist, and you can easily find its products at your local Target and Kmart. It just doesn’t get any easier than that when shopping for cruelty-free makeup!

Operating under the belief that “[e]very woman should have the opportunity to participate in innovation, without sacrificing her budget,” e.l.f. offers a wide variety of high-quality beauty products that look and feel fantastic. But don’t just take our word for it—major magazines such as Glamour, Allure, and Self can’t stop raving about them, either!

While e.l.f. has loads of must-have mascaras, lip glosses, blushes, bronzers, brushes, and much, much more, we can’t help but be partial to its “PETA” tweezers. After all, e.l.f. has created these special tweezers just for us!

Emblazoned with the slogan “Fur Free,” these tweezers come in a case that sports PETA’s cruelty-free bunny logo and reads, “e.l.f. Professional Supports PETA in the Fur Free Campaign: www.PETA.org.” Pretty cool, huh? So now you can extend your “fur-freeness” beyond your wardrobe. What’s even cooler is the fact that 50 percent of the proceeds from sales of these tweezers go straight to PETA!

For an even more customized shopping experience, create your own online beauty profile. Just enter your stats, habits, and preferences, and the experts at e.l.f. will not only recommend the perfect products for you but also save your favorite picks in your very own personal account. You can purchase your “customized just for you” cosmetics online or cruise down to one of these convenient locations near you!

With such a huge variety of sensational cruelty-free stuff at such low prices, who wouldn’t be ecstatic about e.l.f.? PETA sure is. That’s why we’re proud to honor company CEO Joey Shamah with a Trail-Blazer Award for his compassion and commitment to never testing on animals.

To learn more about cosmetics testing on animals, go here.

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  • Alanna-R says:

    @Lauren E.L.F. is on our list of companies that don’t test on animals! You can find it here: http://www.peta.org/living/beauty-and-personal-care/companies/search.aspx?Testing=0&Range=2&PageIndex=4

  • Lauren says:

    Im alittle confused? I really like all the elf stuff and I know that PETA supports elf, but I am kind of confused because elf isnt on the PETA list of companies that dont test on animals and?or are vegan, but have this page? I dont want to commit to buying this brand until I know the truth.

  • stephanie says:

    while i appreciate them not testing on animals, this addresses nothing about the fact that the workers producing the products being treated cruelly. If a company manufactures in china, there is going to be some controversy about the quality of the product and working conditions. I believe that no company can be truly cruelty free if they are made in china.

  • divekathster says:

    One of the questions in this thread was never answered which i’m curious about, If E.L.F. is cruelty free than why is it Not on Peta’s list?

  • elements says:

    I do like E.L.F, and I’m really happy that they don’t test on animals, but their products are still made in China (even though they aren’t sold there). This combined with their incredibly cheap prices makes me wonder what conditions the people who make these products are working in, and how much they’re paid. I understand outsourcing to China saves a company money, but I do hope that people consider human cruelty as well as animal cruelty. I’m going to contact E.L.F and ask for some clarification on this (which will hopefully be honest), but until then, I’m going to avoid E.L.F and stick with other cruelty-free brands.

  • PETA says:

    @Ashna Thanks for your comment! China’s animal testing requirement only applies to products sold in China. It doesn’t apply to products manufactured there. Therefore, ELF is still cruelty-free!

  • Ashna says:

    I got a few ELF products and it says that they are made in China. I have recently found out that in order to make cosmetics in China, it is mandated by law that the products be tested on animals for skin and eye irritation. Not sure if the information is right, but I am quite sceptical now. Anyone know any better about this? I quite like ELF!

  • Haley says:

    This is awesome!!! I love e.l.f. The only kind of makeup I wear is just eyeliner and mascara and e.l.f.’s is the best ever!

  • AIMEE says:

    if ELF are cruelty free, why are they not on your list of companies that do not test?

  • Tiffany says:

    As Hannah said, here is exactly what E.L.F. wrote,:
    “We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project. Please see our philosophy page for further explanation on our company.”

  • Hannah says:

    @ VG, I thought the same thing! But actually, I contacted them and they said that they do not use animal ingredients, they just kept the names of the old ingredients the same for the synthetic ones they use now. If you look under ‘Product Information’, and then ‘Do you test on animals?’ on this page (http://www.eyeslipsface.com/faqs.asp), it says they don’t use animal ingredients or test on animals. I love Elf!!

  • VG says:

    e.l.f. are cruelty free but an FYI for fellow Vegans e.l.f cosmetics do still contain animal derived products. e.l.f’s flawless foundation for example contains ‘beeswax’ if you check the ingredients (http://www.eyeslipsface.co.uk/product~prodID~268.htm) . Unfortunately everyone needs to do their own research when it comes to these things as i’ve read about many companies being vegan from other people online when this isn’t the case. So check the labels!

  • Anna says:

    I get that they’re cheap and animal friendly but they are made in China like a ton of other cosmetic companies. If you google, you’ll see that not all of their ingredients are great and I actually used some of their products and they sucked. The blush was particularly hard to control as was the off the gritty foundation. It’s cheaply made and not even as nice to use as Wet n Wild. Instead of eating out or buying something I don’t really need, I get Stila, Urban Decay, and Smashbox. They’re better quality and no animal testing yay! It’s nice to think we don’t need to pay more for quality but ultimately we do, but the market will follow. Look at how many companies are pulling back from corn syrup and using real sugar, that’s from consumers getting educated.

  • Lizzy says:

    I have been told by a friend that E.L.F are not against animal testing, i googled it and proved her wrong :) although animal testing has to be used for medicines, it should not be used for cosmetics or any other products that does not affect the health of humans.

  • Mystico Verdi says:

    First, thank you so much for this article. I just wanted to add that e.l.f. cosmetics is vegetarian/vegan friendly as well. I am a vegetarian planning to become a vegan in the near future and love this brand of cosmetics. I have e-mailed the Customer Service Department and they have confirmed that the cosmetics do not contain animal devired ingredients, but the cosmetic brushes from the Essentials line is made out of horse hair. As far as I am concerned this cosmetics company is pretty good in my opinion and has also saved me a lot of money when compared to the cruelty laden brands sold at drugstores (Covergirl, L’Oreal, Maybelline, etc.). I just wanted to put this information out there in the hopes that it helps someone, but if you don’t believe me just visit the e.l.f. website and contact a representative. Before I contacted them, I read stories (on the internet nonetheless) of people claiming this cosmetics brand was not vegan, but after doing some research learned that this use to be true in that when this company started out lanolin and I believe beeswax was used in the certain products such as lipstick but this has since changed as clearly stated on the FAQ page of the e.l.f. website.

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