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Featured Cruelty-Free Company: Aveda

One major company that’s blazing the cruelty-free trail is Aveda, a leading manufacturer of shampoos, conditioners, hairstyling products, cleansers, perfumes, makeup, and spa products. Founded in 1978 by Horst Rechelbacher, Aveda uses freshly distilled plants and flower essences to create makeup as well as hair care, skin care, and body care products based on aromatherapy. Aveda relies on human studies of the physiological effects of botanical ingredients to develop its broad range of products.

Aveda’s rich shampoos and conditioners turn your morning shower into a luxurious sensory experience! Rosemary Mint Shampoo adds body to your “mane,” while the PETA-popular Shampure offers a garden of lavender, orange, and 25 other floral and herbal extracts. Blue Malva adds silvery brightness to gray hair while reducing brassiness in color-treated hair. Made especially for brunettes, Aveda’s Clove Shampoo enhances warm tones and contains organic coffee. But don’t drink it!

After your shower, you can reach for more Aveda products to primp your healthy, shiny, and revitalized head of hair. From Flax Seed/Aloe Strong Hold Sculpting Gel and Volumizing Tonic to Brilliant Finishing Gloss and Light Elements Reviving Mist, Aveda has something for you.

Pamper yourself with Aveda’s body lotions, moisturizers, and jojoba-based massage blends. (The “personal blend” offers “the perfect amount of slip”—oh, my!) And add color with Aveda’s luscious collection of cosmetics.

Best of all, Aveda’s products are cruelty-free, making you beautiful inside and out. Aveda products are sold primarily through boutiques and professional salons and are available in more than 20 countries, including the U.S., the U.K., Australia, and Italy.

For more information on Aveda, please visit Aveda online.

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  • josipa says:

    Aveda is not available in countries where testing on animals is required by law…. So Aveda is a leader in the EL umbrella showing that huge success, praise, profit, and customer loyalty can still be possible without testing on animals. Hopefully other companies not just under the EL umbrella but under every other umbrella as well as independent companies can follow suit and become 100% cruelty free too! I think PETA knows this, and that is probably why they still list Aveda as PETA friendly and rave about them… for all the right reasons 😀

  • Yoshi says:

    Well it seems Pureology sold out to the beast L’Oréal who probably have some hidden animal testing going on, sigh well another one bites the dust, and I agree Peta should at least put a disclaimer on these pages like what Domino brings up, Estee Lauder owns Aveda and Estee says:

    The Estée Lauder Companies Inc. is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.
    We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.
    Estée Lauder fully supports the development and global acceptance of non-animal testing alternatives. To this end, the Company works extensively with the industry at large and the global scientific community to research and fund these alternatives.

    SO who knows what’s really up? I steer clear of the big name generic houses like them anyways, companies like Lush, Giovanni, and some other organic cosmetic companies have much higher quality products.

  • Yoshi says:

    Um, there are literally hundreds of 100% cruelty free companies not connected to parent companies that are not cruelty free. Lush being ONE of them, it is certainly not the only one, lol. Giovanni, Kinky Curly, Pureology, Kiss My Face, to name a handful. JennJG what on earth made you think Lush was the only one, in all shapes and forms???

  • gabri says:

    JennJG, why do you say that LUSH’s products are the only cruelty free products? What about Paul Mitchell?I use them and were convinced they are ok…I don’t think they belong to another company that is not cruelty free? If you know more,can you please advice?thanks!!

  • JennJG says:

    I agree with you 110%.

    Why does PETA do this? It’s as if they don’t have the right people doing the right research…
    The only cosmetics company that is ACTUALLY 100% cruelty free in all shapes and forms is LUSH.
    Not a single animal is hurt in ANY of the ingredients or processes it takes to make each product, and of course the final product is of course cruelty free as well….even Body Shop can’t truly say that they are cruelty free.

  • Domino says:

    Aveda is owned by Estee Lauder, as noted on the Peta list. So even though it might have wonderful policies and do fab things for nature, it’s still owned by Estee Lauder whose webstie states

    “We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law.”

    The last sentence being their way around everything.

    I don’t understand why peta continues to support and advertise products which have some background in cruelty.