When we heard that the company was selling cool cruelty-free cosmetics for a buck each, we couldn't believe it. But it's not a fairy tale—e.l.f. really does exist, and you can easily find its products at your local Target and Kmart. It just doesn't get any easier than that when shopping for cruelty-free makeup!
Operating under the belief that "[e]very woman should have the opportunity to participate in innovation, without sacrificing her budget," e.l.f. offers a wide variety of high-quality beauty products that look and feel fantastic. But don't just take our word for it—major magazines such as Glamour, Allure, and Self can't stop raving about them, either!
While e.l.f. has loads of must-have mascaras, lip glosses, blushes, bronzers, brushes, and much, much more, we can't help but be partial to its "PETA" tweezers. After all, e.l.f. has created these special tweezers just for us!
Emblazoned with the slogan "Fur Free," these tweezers come in a case that sports PETA's cruelty-free bunny logo and reads, "e.l.f. Professional Supports PETA in the Fur Free Campaign: www.PETA.org." Pretty cool, huh? So now you can extend your "fur-freeness" beyond your wardrobe. What's even cooler is the fact that 50 percent of the proceeds from sales of these tweezers go straight to PETA!
For an even more customized shopping experience, create your own online beauty profile. Just enter your stats, habits, and preferences, and the experts at e.l.f. will not only recommend the perfect products for you but also save your favorite picks in your very own personal account. You can purchase your "customized just for you" cosmetics online or cruise down to one of these convenient locations near you!
With such a huge variety of sensational cruelty-free stuff at such low prices, who wouldn't be ecstatic about e.l.f.? PETA sure is. That's why we're proud to honor company CEO Joey Shamah with a Trail-Blazer Award for his compassion and commitment to never testing on animals.
To learn more about cosmetics testing on animals, go here.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.