PETA Cries, “False Advertising!” 
“Unlike the luxurious depictions in the Happy Cows ads, the majority of California dairy cows are worked until they cannot possibly work anymore, and then their lives are ended prematurely.
California dairy cows do not die of old age; the ones who don’t die prematurely on the ‘farm’ or during transport inevitably end up at slaughterhouses, where they are hung upside down by one leg and have their throats slit, most without ever being close to a field, a blade of grass or a shade tree.”
 In the fantasy TV ad world created by the California Milk Advisory Board, dairy cows loll about lush, green fields, enjoying luxurious lives of ease and comfort.“Great cheese comes from happy cows,” the announcer claims.“Happy cows come from California.”d).
Consumers take note: The reality is that dairy cows in California, the largest milk-producing state in the U.S., live anything but easy lives. Real cows are typically kept in feces- and urinesaturated, treeless, grassless “dry lots” of dirt (or mud, during California’s long winter rainy season). They are shot full of growth hormones or other drugs to get them to produce unnaturally high quantities of milk, commonly suffer from disease and painful injuries from their intensive rearing, are repeatedly impregnated in order to keep them lactating, and are attached to milking machines several times a day nearly every day of their lives, even throughout
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—from PETA attorney Matthew Penzer’s complaint to the Federal Trade Commission |
Every glass of milk poured or slice of cheese slapped on a sandwich means more misery on the dairy farm. Go vegan today! See DumpDairy.com for more information.
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their pregnancies. Their beloved calves, shown in the ads talking about their blissful lives to their grandmothers, barely get to see their own mothers. Most are torn from them within 24 hours of birth. Many die before even reaching the age of weaning, and many more are condemned to the veal crate. In fact, the veal industry relies on the dairy industry for its very existence. After just four or five years (a cow’s normal lifespan is about 20 years), when their bodies are so worn out that they can no longer meet the inordinately high milk production demands, they are trucked off to the slaughterhouse to be strung up by one leg and killed with a knife to the throat. Happy cows?
PETA has filed a complaint with the U.S. Federal Trade Commission, which has the power to take deceptive ads off the air. Says PETA attorney Matthew Penzer, “The ‘Happy Cows’ ads mislead consumers into thinking that dairy cows live easy lives, while the fact is that cows and their calves suffer greatly.
The truth is that there’s misery in every glass of milk.” Please help us stop the deceit and expose the dairy industry’s ugly truth.
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Don’t Take My Baby!
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 Author Oliver Sacks, M.D. wrote of a visit what he and cattle expert Dr.Temple Grandin made to a dairy farm and of the great tumult of bellowing that they heard when they arrived:
“They must have separated the calves from the cows this morning,” Temple said, and, indeed, this was what had happened.We saw one cow outside the stockade, roaming, looking for her calf, and bellowing.
“That’s not a happy cow,” Temple said.“That’s one sad, unhappy, upset cow. She wants her baby. Bellowing for it, hunting for it. She’ll forget for a while, then start again. It’s like grieving, mourning—not much written about it. People don’t like to allow them thoughts or feelings.”
—From An Anthropologist on Mars
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No More Lies
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• Wean yourself from dreadful dairy.Visit DumpDairy.com for recipes, details on how milk harms human health and to discover the joy of soy.
• Ask the Federal Trade Commission to take the “Happy Cows” ads off the air . Federal Trade Commission CRC-240, 600
Pennsylvania Ave. N.W.
Washington, DC 20580
1-877-FTC-HELP (382-4357)
• Contact PETA if you see a deceptive ad about dairy.
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In the fantasy TV ad world created by the California Milk Advisory Board, dairy cows loll about lush, green fields, enjoying luxurious lives of ease and comfort.“Great cheese comes from happy cows,” the announcer claims.“Happy cows come from California.”d).
