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There’s good news to report this time: Advertisers seem to be getting the message that encouraging kindness is good for animals and the bottom line. Many companies averted Litterbox “distinction” by immediately expressing regret and pulling anti-animal ads after PETA members complained. Thanks for prompt action go to Eddie Bauer, Kingsford Charcoal, Ralph's Grocery, and Avia and to all of you who contacted those companies.
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First Place
Save the Children takes the prize for torturing a goldfish to...suggest you shouldn’t torture children! Tell them there’s no excuse for any abuse. |
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Second Place
Loop-Loc made a big mistake when it featured baby elephant Bubbles. The company sent us its promo video, showing a terrified Bubbles being forced to “walk the plank” by a trainer wielding a bullhook. Tell Loop-Loc it’s time to sink this ad.
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Third Place
is online shopping mall ebates.com for encouraging people to go to the rodeo and then eat its victims! |
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Dishonorable Mention
We're not sure what the people at Marriott were thinking: Life in a fishbowl is nothing to write home about.
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 Please tell the recipients of this year’s pans that they can win contented customers with ads that show compassion.
Mike Aaronson, Director General
Save The Children
17 Grove Ln.
Camberwell
London SE5 8RD
U.K. |
Bill Donaton, President
Loop-Loc
100 Engineers Rd.
Hauppauge, NY 11788
Paul Wasserman, CEO
ebates.com
70 Willow Rd., Ste. 200
Menlo Park, CA 94025
E-Mail: customerservice@ebates.com
J.W. Marriott Jr., President
Marriott International
1 Marriott Dr.
Washington, DC 20058
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These companies sold their products and warmed consumers' hearts. Our favorites:
Please thank:
Forrest E. Mars Jr., CEO
Mars, Inc.
6885 Elm St.
McLean, VA 22101-3810
E-Mail: contact.us@mars.com
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An m&m commiserates with a turkey about being thought of as "food" and decides not to order a turkey club.
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Please thank:
Richard A. Carrington III, CEO
Consolidated Shoes
P.O. Box 10549
Lynchburg, VA 24506
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Please thank:
Robert A. Eckert, CEO
Kraft Foods, Inc.
3 Lakes Dr.
Northfield, IL 60093-2753
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Please thank:
Frederick Wells Hill,
Executive Vice President
Chase Manhattan Corp.
270 Park Ave.
New York, NY 10017 |
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Please thank:
John F. Smith, CEO
General Motors Corp.
100 Renaissance Ctr.
Detroit, MI 48243
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