of the Planet of the Apes is the first
live-action film in the history of movies to star and be told from the point of
view of a sentient animal—a character with humanlike qualities, who can
strategize, organize, and ultimately lead a revolution, and with whom audiences
will experience a real emotional bond. The Oscar-winning visual-effects team
that brought to life the worlds of Avatar
and Lord of the Rings is breaking new
ground, using computer-generated imagery (CGI) to create apes who deliver a
dramatic performance of unprecedented emotion and intelligence—as well as epic
battles on which rest the upended destinies of humans and apes. The film
highlights the journey of an ape named Caesar, a fully CGI creation realized through
a motion-capture performance by Andy Serkis (who also played Gollum in Lord
of the Rings) and the animation team at Weta Digital. James Franco, Freida
Pinto, Tom Felton, and John Lithgow also star in this exciting drama.
Rupert Wyatt mandated that Rise of the
Planet of the Apes not use any real apes during filming and worked with
Weta Digital to create lifelike apes through revolutionary visual effects. Chimpanzees who are used in
entertainment are typically torn away from their mothers shortly after birth—a horrible
process that causes irreversible psychological harm to the baby and the mother.
Trainers typically use
fear-based training methods and physical abuse in an effort to suppress
instinctive behaviors and force apes to perform on cue. Rupert explained that a big theme of this movie is
humanity's mistreatment and abuse of captive apes. Apes are the heroes of this
film, and humans are the villains—and Rupert said he couldn't imagine a worse
way of undercutting that message than by using real apes in the movie's
compassionate choice has earned him a PETA Proggy Award, which applauds
companies, people, and products for innovative and animal-friendly
achievements. 20th Century Fox's Rise
of the Planet of the Apes has also received PETA's seal of approval both for the film's use of CGI and for spotlighting animal rights messages.
Catch Rise of the Planet of the Apes in
theaters starting August 5! Learn more about this exciting motion picture by checking out exclusive interviews with the director and the visual-effects team and production stills
from the film.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.