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When a man comes of age, he inherits a great deal: responsibility, respect, and … the family jewels! In this new ad from PETA, a groom is presented with the family heirloom to end all family heirlooms. Watch the video now!

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Eating vegan bolsters strong sexual performance—something that every groom wants on his wedding night.

For many men who have trouble delivering the goods, there’s a good chance that a meat-based diet is to blame since cholesterol—which is found only in animal products—blocks blood flow to all a man’s organs, not just his heart. And let’s face it: Nobody thinks that an increased risk for obesity, diabetes, and cancer is sexy, either. Men can rise to the occasion by reducing those risks with a vegan diet.

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