UPDATE: Since 2008, when PETA
first announced a $1 million prize for the first laboratory to use chicken
cells to create commercially viable in
vitro (test tube) meat, researchers—including teams at the University of
Missouri and the Netherlands' University of Maastricht—have made enormous
headway in the test-tube meat competition,
with a test-tube hamburger taste test on the horizon. However, PETA's primary interest is in replacing
chicken factories, transport, and
slaughter because more than 1 million chickens are eaten every hour in the U.S.
alone. As an in vitro chicken nugget is still a ways away, PETA
has decided to extend this contest until March 4, 2014, the 85th
anniversary of Herbert Hoover's inauguration. You will recall that it was
President Hoover's party that promised a "chicken in every pot." Well,
make that in vitro chicken, and we've got a deal. See below for complete
Scientists around the world are researching or seeking the funds
to research ways to produce meat in the laboratory—without killing any animals.
In vitro meat production would use animal stem cells that would be
placed in a medium to grow and reproduce. The result would be real flesh, of
course, and could be used in the same ways that chicken meat is used. Some major
breakthroughs have been made toward mastering this technology.
PETA is offering a $1 million reward to the first scientist to
produce and bring to market in vitro chicken meat.
Why is PETA supporting this new technology?
Despite the fact that
chickens can outperform human children in some cognitive tests, can count to
five without being taught, and exercise self control, they are arguably the
most abused animal on the planet. More chickens are raised and
killed for food than all other land animals combined, yet not a single federal
law protects them from abuse. In the United
States alone, more than 7 billion chickens are killed for their flesh each
year. Ninety-nine percent of these animals spend their lives in total
confinement—from the moment they hatch until the day they are slaughtered.
Of course, humans don't need to eat meat at all—vegetarians and vegans are far less likely to get heart disease, diabetes, high blood pressure, or cancer or become obese than are meat-eaters—and a terrific array of vegetarian mock meats already exists. But because many people refuse
to kick their meat addiction, PETA wants to help them switch to flesh that
doesn't cause suffering and death.
PETA is offering a $1 million prize to the first contest
participant able to make in vitro commercially viable chicken meat by
March 4, 2014. The contestant must do both of the following:
Produce an in vitro
chicken-meat product that has a taste and texture indistinguishable from real
chicken flesh to non-meat-eaters and meat-eaters alike.
The judging of the taste and texture will be performed by a panel
of PETA-approved judges, who will sample the in vitro chicken prepared
using PETA's own fried "chicken" recipe. The in vitro chicken must attain a
score of at least 80 out of 100 when evaluated in order to win the prize.
Click here to read the complete contest rules, or e-mail VegInfo@peta.org to enter.
In the meantime, order your free vegetarian/vegan starter kit to get started
on a healthy and humane path today!
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.