It may look like a new celebrity fragrance, but it reeks of death caused by the fur trade.

PETA not only wants to open Anna Wintour’s eyes to animal suffering, we want to bring a tear to them. Maybe the stench of rotting animal guts will do the trick.

Our latest response to the Vogue editor’s tireless promotion of fur is a parody perfume called "Anna Wintour’s Viscera." It’s packaged like a new celebrity scent, but what’s inside each vial is, well, vile.

"Viscera," a Latin word for the internal organs of the body, especially the intestines, promises to "bring out your animal ‘instinks’" by recreating the aroma of what is left to rot when the furry outsides of a fox or beaver are made into a wrap or jacket. Each vial contains a floating, glow-in-the-dark maggot as a little reminder of what happens to animals who are made into the fur garments advertised in Vogue.

Each year, millions of animals are trapped, drowned, or beaten to death in the wild and gassed, strangled, or electrocuted on fur farms. Despite the fur trade’s attempts to revive its dying industry, fur sales remain half of what they were in the 1980s. Many designers, including Betsey Johnson, Marc Bouwer, and Stella McCartney, who recently won both the Vogue/VH1 Designer of the Year Award and a PETA Humanitarian Award, refuse to use fur.