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According to advertising professionals, the three most popular elements in winning television spots are sex, humor, and animals. Well, PETA's newest pro-vegetarian ad has all three … the "animals" being those you save when you eat a vegetarian diet. Alas, despite the history of risqué Bowl ads, CBS won't touch PETA's funny impotence spot with a 10-foot pole.
Click here to see the spot.
CBS representatives' rationale: The spot might offend viewers. Plus, they claim, "We don't accept advocacy ads." "Not so!" says PETA, which, in a letter sent today (click here to read), reminds CBS that it does accept advocacy ads-including for Super Bowl airing-such as the Truth.com anti-smoking commercials. And CBS regularly runs "jiggly" ads, like the "Coors twins," as well as ads for impotence medications, including a spot during the Super Bowl three years ago spoofing Bob Dole's Viagra commercials. "CBS has no problem airing commercial after commercial advocating the consumption of fried chicken, pork sausage, and fast-food burgers, even though eating these products is making Americans fat, sick, and boring in bed," says Lisa Lange, PETA’s Vice President of Communications. "Considering that our ad has all three of advertising's most popular elements-sex, humor, and animals-the network should jump on it." Click here for the special 60-second "director's cut." Click here to order a free vegetarian starter kit. Click here to donate to PETA. |
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