- PETA’s Web sites were visited by more than 50
million people.
- PETA sent out regular e-news action alerts to
more than 1.9 million subscribers.
- PETA secured more than $3 million worth of free
advertising space in magazines and newspapers,
on billboards, and on the radio and TV.
- PETA filled requests for 452,807 “Vegetarian Starter Kits.”
- PETA’s Media Department booked more than
3,300 radio, TV, and print interviews.
- PETA’s International Grassroots Campaign Department helped organize more than 1,300
demonstrations.
- PETA launched its VegCooking.com e-news, which already has more than 40,000 subscribers. PETA also launched a VegCooking.com food blog,
which is updated five times a week and averages
more than 30,000 visitors each month.
- PETA’s Youth Division, peta2, reached out to more
than 1 million young people at music festivals and
other events, and our Youth Activist Network grew to more than 290,000 members.
- peta2’s annual Sexiest Vegetarian celebrity
contest was a smashing success, attracting 90,000
people to peta2.com to vote.
- PETA received more than 15,000 calls and e-mails
regarding cruelty to animals.
- PETA answered more than 100,000 incoming
phone calls and e-mail messages and sent out
more than 1.2 million pieces of mail.
- Via our advocacy campaigns, PETA sent out more
than 1.7 million letters urging companies and
individuals to make changes for animals.
- PETA had more than 700 letters to the editor and
500 opinion pieces printed in various newspapers
and magazines and posted on online sites.
- PETA’s international internship program hosted 80
interns from Canada, England, France, Germany,
Italy, Colombia, Latvia, the Czech Republic, South
Korea, the Cayman Islands, and the United States.
- PETA built and delivered more than 400 free doghouses and bagged 1,200 bales of straw to
offer warm, dry shelter to companion animals
forced to live outdoors.
- PETA’s SNIP-mobile spayed and neutered 6,300 cats, dogs, and rabbits in our hometown area of Hampton Roads, Va., including 300 pit bulls at a discounted rate or free of charge and 440 feral cats.
- PETA sent more than 580 letters to district attorneys alerting them to the link between cruelty to animals and violent acts against humans.
- As of 2007, PETA has given nearly $760,000 to
scientists who are developing alternatives to
animal testing.
- PETA was interviewed by the top newspapers in the country, including The Arizona Republic,
Atlanta Journal-Constitution, The Boston Globe,
Chicago Sun-Times, Chicago Tribune, Dallas
Morning News, Houston Chronicle, Los Angeles
Times, Newsday, New York Daily News, New York
Post, The New York Times, The Philadelphia
Inquirer, San Francisco Chronicle, The Star-Ledger,
USA Today, The Wall Street Journal, and The
Washington Post.
- PETA was also interviewed by major magazines
such as BusinessWeek, Condé Nast Portfolio, CosmoGIRL!, Country Living, Dog Fancy, ESPN
The Magazine, Essence, Globe, Jane, National
Enquirer, Newsweek, New York Magazine, OK!,
People, Real Simple, Seventeen, TIME, Us Weekly, Vanity Fair Germany, and Women’s Wear Daily.
- PETA’s work received television news coverage
on ABC’s Good Morning America and 20/20,
CBS Evening News With Katie Couric, CNN’s
Larry King Live, Fox News Channel’s The O’Reilly
Factor and Your World With Neil Cavuto, MSNBC’s
Tucker and Hardball With Chris Matthews, and
NBC’s Today.
|
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REVENUES
Contributions
Gross Merchandise Sales
Interest, Dividends, Royalties, and Other Income
Total Revenues
|
28,582,251
1,018,041
1,624,084
$31,224,376 |
OPERATING EXPENSES
Programs
International Grassroots Campaigns
Public Outreach and Education
Research, Investigations & Rescue
Cruelty-Free Merchandise Program
Supporting Organization Activities
Membership Development
Management and General Expenses
Total Operating Expenses |
6,529,644
7,458,494
7,761,430
1,189,282
3,000,000
3,703,049
1,317,507
$30,959,406 |
CHANGE IN NET ASSETS
Net Assets Beginning of Year
Net Assets End of Year
Donor-Restricted (Permanently)
Donor-Restricted (Temporarily)
Board-Designated Legal Matters
Undesignated |
$264,970
15,899,813
16,164,783
2,593,020
927,189
1,000,000
11,644,574 |
OPERATING EXPENSE ALLOCATION
Direct Program Support
Indirect Program Support
Membership Development |
83.78%
4.26%
11.96% |
PETA is a nonprofit, tax-exempt 501(c)(3) corporation funded
almost exclusively by the contributions of our members. We
strive to use our funds in the most cost-effective and efficient
manner possible, a commitment illustrated by the fact that
83.78 percent of our operating expenses went directly to our
programs fighting animal exploitation. We expended only
11.96 percent on fundraising efforts that drive our operations
and 4.26 percent on management and general operations.
Forty-five percent of PETA’s dedicated staff earn only $21,840
to $29,999, 36 percent earn $30,000 to $39,999, and only the
remaining 19 percent make more than $39,999. Our president,
Ingrid Newkirk, earned $34,000 during the fiscal year ending
July 31, 2007.
The financial statement shown here is for the fiscal year ending
July 31, 2007, and is based on our independently audited
financial statements. A copy of our complete financial
statement is available upon request. |
|
