 
Nearly three decades later, we have conducted more than 300 investigations—information about many of them is included on the pages that follow. To this day, no other part of our work has been more important in exposing and stopping animal abuse and suffering. A new tactic that is proving to be invaluable is shareholder activism. PETA is more involved in shareholder activism than any other nonprofit organization, and our efforts in this area have been extremely successful: We’ve pushed many top grocery and fast-food chains to make significant reforms for animals on factory farms and in slaughterhouses. We’ve long promoted veganism to the general public because it saves lives (animal and human!) and helps the environment. Our unique food-service outreach program has been very effective in getting vegan entrées added to menus in university dining halls, corporations, hotels, and school districts throughout the U.S. We use the media and the Internet like no other group to spread the animal rights message to every corner of the world. This past year, we did over 1,800 interviews, had more than 600 letters to the editor printed, and created more than 85 new, widely seen public service announcements spotlighting everything from the need to spay and neuter to our new “Meat's Not Green” campaign. Our Web site, PETA.org, receives nearly three times more traffic than any other animal organization’s site. We’re the fifth most popular nonprofit page on Facebook, and our daily blog (blog.PETA.org) is in the top one-half percent of all blogs in the world. PETA’s unparalleled team of scientists—the largest of any animal protection organization—is helping to put an end to animal testing by challenging corporate policies and government regulations. Through our team’s expertise and hard work, PETA is succeeding in getting antiquated, unreliable tests using animals replaced with modern, non-animal testing methods. Through our youth-outreach program, peta2, we’ve generated one of the largest youth movements in the world today—for any cause, let alone animal rights. Our international affiliates in Europe, India, and Asia are helping us fight animal abuse on a global scale so that animal abusers have absolutely nowhere to hide. Most importantly, we’re as tenacious as ever. Some of our victories have been achieved in just an hour or two while others have taken years. But no matter what, we simply don’t give up—a compassionate world for animals is worth fighting for. On behalf of everyone at PETA, I'd like to thank our members and supporters, whose generosity, compassion, and activism is truly changing the world! For all animals,
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Since PETA was founded in 1980, we have grown from a handful
of people to more than 2 million members and supporters today.
But we are, in many respects, still the same straight-talking,
envelope-pushing organization that we were then—even as we
launch new campaigns and tactics in our efforts to help animals.
