Worldwide Ad Competition Champions Chickens

PETA recently teamed up with Australia's YoungGuns International Advertising Award to hold a contest for brilliant ad minds around the globe to design a pro-vegetarian ad focusing on chickens—inquisitive, interesting animals who are as intelligent as some mammals, including cats, dogs, and even primates. But the more than 9 billion chickens raised in factory farms each year in the U.S. never have the chance to do anything that is natural and important to them. Click here to learn more about chickens.

More than 700 entries were received from design students, advertising professionals, and artists around the world. The winning ad, titled “Your Parents Do It,” came from Jack Bagdadi and Billy Custer of Hallandale, Florida. The ad was part of a series called “Don’t Block It Out,” in which readers are led to think about things they otherwise might prefer to ignore—in this case, the way chickens are treated in factory farms. Read the full text of the ad and see the first, second and third place winners below.

1st Place (receiving $1,000 worth of Apple products):

Don’t Block It Out (Your Parents Do It)
Creatives: Jack Bagdadi and Billy Custer
Hallandale, Florida

2nd Place:

Supermarket
Agency: BMF Advertising
Creatives: Michael Canning, Matt Lawson
Australia

3rd Place:

Chicks (Woof)
Agency: Hill Holliday
Creatives: Eric Shi, Mike Rodrigues
Boston, Massachusetts