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‘Win It’ Wednesday: Rich Roll’s ‘Finding Ultra’

Written by PETA | May 23, 2012

Vegan “ultraman” athlete Rich Roll recently launched his new book, Finding Ultra, at PETA’s Los Angeles office. You may remember Rich from his many successful challenges—or from the ad that he did for PETA. Now you can learn the secret (did we mention that he’s vegan?) to his success!

How to Win

You can win one of three signed copies of Finding Ultra that Rich has given to PETA. Just post a comment below telling us what makes you an “ultraman”—or “ultrawoman,” natch—for animals, and you’ll be entered into a random drawing for the winners.

Get the Book

Want even more cruelty-free product giveaways, coupons, deals, and steals? Just “like” PETA’s “Shop for Animals” Facebook page. Even if you aren’t the lucky winner, order Finding Ultra from this Barnes & Noble link, and your purchase will support PETA’s work for animals!

Good luck!

The winner will be chosen at random from submitted animal-friendly comments. The contest ends on May 30, 2012, and we’ll contact the winner by June 1, 2012. Be sure to read our privacy policy and terms and conditions, as you’re agreeing to both by commenting. No purchase necessary. Void where prohibited by law.

Commenting is closed.
  • Katie says:

    I eat and love my veggies and try to help others appreciate veggie dishes too!

  • Carissa says:

    After years of a life consumed by my career, I was lucky to discover running again, and vegetarianism again. All it took was a special someone to say, “Want to do this 5K with me?” I have been running for 3 years now, and have completed 3 marathons. On that first day when I went out to the part and could barely finish the 2 miles I set out to complete, I never could have imagined coming this far. I was just returning to a vegetarian lifestyle at the beginning, as well, and I have to admit, I wasn’t a healthy one. This past year, I have changed so much in my life for the better of my health and the well being of all life and the planet. I have recently transitioned from vegetarian to vegan, and have seen such a dramatic change since reading Thrive and applying it’s principles to my life and training, I can’t imagine living any other way. I have always been an animal advocate, but it’s only recently that I’ve been able to use my passion for running to promote the causes I believe in as well as raise money for the charities I support. I’ve had the privilege of finding a running team that promotes animal rescue and being able to join them. I enjoy how every mile I throw down is going towards bettering the life of more than just myself. Being vegan is not just a diet, but a lifestyle, and like with anything, change is never easy nor overnight, but with persistence and determination, anyone can transform their own life and significantly impact the lives of those around them.

  • BananAGirl says:

    For over a year, running is part of my heart and my life. I am vegan for a long time and I try to be an cruelty-free inspiration so that they see that nobody has to suffer for my happiness.

  • Carol S. says:

    I’m an ultrawoman that contributes not only financially, but my time to several animal causes. I’m very proud of the fact that I do not eat meat and have no problem sharing my reasons with groups of people. I not only feel great eating this way, but I look great too. Healthy, happy and glowing. I could never go back.

  • bananagirl says:

    For over a year, running is part of my heart and my life. I am vegan for a long time and I try to be an cruelty-free inspiration so that they see that nobody has to suffer for my happiness.

  • BananAGirl says:

    I am trying to be an ultrawoman for myself every day. For over a year I’ve been living by running. I try to be inspiration for the others. I believe nobody has to suffer so that somebody else could be happy, that’s the message I try to spread and wake up people from thin animal nightmare.

  • Isobel says:

    For over a year, running has a firm place in my heart and my life. It has made me stronger and gave me the courage to step up. Rich Roll was one of the first vegans I’ve learned about and I am really grateful for that. I’ve never thought about going back.A lot of peace came to me after going vegan. I try to bring this peace to everyone, because I believe that everyone to lead a happy life, people and animals as well and I try to be living example of all those benefits that vegan lifestyle offer.

  • Isobel says:

    For more than one year until now, I’ve been living through running. I’ve found that nothing can take neither my passion for running, nor my compassion for animals. Through Rich Roll, I’ve found the vegan lifestyle and I’m really grateful I adopted it, because from that point I’ve never looked back and never had a single regret. I try to inspire people about veganism and positive way of living whenever I’ve got the chance, because people deserve to know about the way out of that desperation they’re living. They just need to let go the thought that someone else’s suffering equals their happiness.

  • Domcia x says:

    I am an ‘ultrawoman’, because VEGETARIANISM is always in the first place for, so are Animals. I dedicated my life to them and I want to give them every single second of it. I promote VEGETARIANISM everywhere I go, I’ve got two volunteer jobs: in a shelter and at stables, where I spend time with and help Animals. I ‘ve been their friend since I was born and I will be their friend after I die. My life mission is to help them, I know that. Animals are my air and my life. FOREVER !

  • Domcia says:

    @sandy: same! VEGETARIAN for life and I will never accept a corpses-eater in my family! x

  • sandy says:

    Because I love animals, and will teach my kids and do teach my kids meat free eating and living.

  • Tink says:

    I have been running for a little over a year in a half now and have completed seven half and six full marathons. Running has shaped my life these last few years and I do not know whatI would do without it now. I love inspiring others to run. I have been a vegitarian for a while now and am very interested in nutrition. Recently I took petas thirty day vegan challege, I have now extended my challenge and am trying to make it a way of life. So far I feel amazing. It is so great to see such successful athletes such as Rich Roll lead a vegan lifestyle. Proves that this diet can be the right, healthy choice for anyone.

  • Vesper0124 says:

    Eating animal flesh is cruelty. I think of the pain the animals go through. I feel it in their eyes. I can’t see an animal grazing on a farm, and thing to myself “that animal deserves to be free, and live their life.” They can’t speak, so we have to give them a voice.

  • nik says:

    I’m an ultrawoman because I participate in and contribute to campaigns by PETA, Sea Shepherd, PAWS and IDA on behalf of those who cannot speak for themselves. I’m a decades-long vegan and do not wear or use anything that hurts animals in any way. I educate and publicize whenever possible how to best lead a compassionate life. And I give my best to my animal friends because they deserve it! 🙂

  • Cristina says:

    I am an “ultrawoman” for animals because I promote veganism as a positive way of life through my own words and actions. I maintain my own health with exercise and cruelty-free nutrition not just for myself, but to show others that veganism is a great way to a healthy body and mind.