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Watch TV? PETA Needs Your Help!

Written by PETA | August 20, 2007
Ian with his favorite Tides player, Mike Cervanak, and fellow PETA employee Erin. Ian likes to eat veggie dogs at Tides games.

My buddy Ian, who is PETA’s Animals in Film, TV, and Advertising Specialist—as well as the Norfolk Tides’ biggest fan—asked me to post the following info as a favor to him.Here’s what’s up. It’s crappy when advertisers use chimpanzees and orangutans in their commercials and you can help to stop it.When not “performing,” most of these animals live in extreme confinement and are deprived of everything that is natural and important to them, including companionship with others of their own species and a spacious, enriching environment. I could go on and on about the cruelty—including how investigators have witnessed trainers punching chimpanzees, kicking them in the head, throwing rocks and mallets at them, and beating them with broom handles—but we have a whole web site for that.So if you’re not already convinced that it’s cruel to use chimpanzees and orangutans in advertising then please click here now. When we hear that a national company is exploiting chimpanzees or other exotic animals for their advertisements we contact them, explain the cruelties inherent in the Hollywood animal training industry, and urge them to drop the ad. Unfortunately, smaller local companies can manage to slip under PETA’s radar unless someone brings the matter to our attention. That’s where you come in.When you’re sitting in front of the tube, be on the lookout for local commercials—you know, those poorly done ads for local car dealerships, law firms, furniture stores, and so on—that feature exotic animals like chimpanzees, lions, bears, etc. If you see any, e-mail Ian with details like the name of the company, what types of animals were used, and how they were used, and we’ll jump all over them. Contact them yourself too and tell them you’ll never support a company that exploits animals for a lame advertising gimmick.

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  • Mars says:

    ” If you don’t like us why blog here?” Why watch what you don’t like on TV then.

  • Maya says:

    THIS IS A GREAT IDEA PETA! I can’t tell you how many times me and my boyfriend will have to change the channel because of terrible scenes of animal abuse on shows AND commercials. Please keep this campaign going and I think it’s a great thing.

  • Susannah says:

    P.S. to MaKenna If all that’s happening is that someone is holding a dog I can’t see where it’s cruelty particularly but if the dog was frightened by the lights or cameras and forced to sit there anyway it might be. The point is that using animals for TV ads has limited value at best for the animals in question. By the way “Toto” is a Cairn Terrier not a Scottie I know that because I have two of them living with me

  • Ana says:

    Mars Alright use the term superior humans then. We have the sense to care enough about cruelty towards sentient beings. If you don’t like us why blog here? Compassion rules!!!!

  • Susannah says:

    To Mars “Meateater TV?” I didn’t know there WAS such a thing as “meateater TV.” What an incredible arresting image that brings to mind of millions of people with napkins around their necks wolfing down KFC while watching “Free Willy”. What on earth are you talking about? Even if you don’t care about animals all the fastfood ads on network television are not only mindnumbing but obscene considering the rates of heart trouble cancer and obesity in this country all of which have been linked to junk food and meateating. No one’s denying you your “right” to eat dead animals if that’s what you feel you must do but that doesn’t mean that it has to be constantly shoved in the faces of those of us who choose not to join youand there are more and more of us all the time!

  • Mars says:

    And you are the same people I use the term loosely that say hunters should stay off peta’s site and yet you watch “meateater TV” and get upset. Um duh stop watching TV then using your own logic.

  • Megan says:

    I have a related concern I get so nervous everytime any new UTube video’s show up on my MYSpace or anywhere because I am so scared that there will be animals in the videos. I saw one where a cat grabbed onto a moving ceiling fan and got thrown across the room after being swung around by the fan. There’s no way he wasn’t injured. Is there any policing of UTube videos??

  • Jaclyn says:

    Thanks Ian I’ll be on the look out!!!

  • Susannah says:

    I agree with Janet Fitzgerald. I saw the same KFC ad on Animal Planet and I was grossed out too. How about the ad where everyone’s chopping trees for no apparent reason and one guy stops and says “wait I DESERVE a better burger!” and then there’s this whole thing about bacon burgers. Talk about gross! I found myself wondering why something can’t be done to stop all these ads for junk food made of meat. They are all over everything on commerical TV. But KFC on Animal Planet? Yikes.

  • Kathryn says:

    I am writing this email in response to a commercial I have seen tonight on Comedy Central Comcast SW Florida for the Sara Silverman show. She is sitting with either a stuffed animal or a live animal in her lap saying “If you don’t watch my show I’ll go home and kill my dog as she strokes whatever is in her lap “I will I’ll kill my dog” I cannot tell you how upsetting I find this to be and think that the ASPCA and Peta should do something about it. I can not tell you how many petitions I have signed in the Michael Vick issue and now to see something like this. There is no place for that subject matter to be used as so called comedy. I hope this will email will be researched and some action will be taken. The commercials were shown between 530 and 800pm at least twice. There is no room in this world where this can be tolerated and actions whether meaning full or not can be made to be acceptable.

  • Anonymous says:

    Anybody who would vote for Bill Maher for president has got to be whackier than any liberal that’s in DC or anywhere else. While we’re at it why not Micheal Moore or Jon Stewart oh wait a minute they’re not vegan and actually care more about people than animals forget them then. Why not make Pam Anderson his Vice President. She’s got all the qualifications she’s a vegan and um… that’s all she really needs to be then. Bill Maher is an idiot.

  • MaKenna says:

    Yeah I will be looking. One question though. Do dogs count? Because in my area there is a commercial for an auto parts store that is based on the Wizard of Oz uses a chiuaua in their commercial. They are just holding it and Toto is really a Scottie dog but I was just wondering if that is considered cruel.

  • kelly says:

    A bad memory for me is driving down the busy road of a small city in the ’80s. A car dealership was having some kind of promotion and a tiger was caged as an attraction right next to the road. I can’t imagine how terrified that poor beast was right next to a busy highway in the hot sun. Why didn’t I do anything? I would speak up now but that doesn’t help that poor tiger. This crap needs to end once and for all.

  • Janet Fitzgerald says:

    The other night I was watching Animal Planet. Right smack in the middle of a show about how wonderful Nature’s creatures are was a commercial for KFC. I was so grossed out. How can they not see their bigotry. If they took 2 minutes to look at chickens they would realize how wonderful creatures they are to. I think PETA should send Animal Planet a letter.

  • Judith, Freedom Fighter says:

    I’m on it Ian. I will be watching. It is time to bring an end to these greedy monsters who have no compassion for any of Mother Earth’s beautiful animals. Judith Vote Bill Maher for President.

  • Stella says:

    This isn’t about a commercial. I was just watching Ivillage Live on TV Friday about 1130 central time on NBC and they had some people in an amusement park in Orlando get prizes for correct answers. Well one woman got a small tank of Sea Monkeys which she didn’t know obviously they were live creatures and shook them and the water spilled all over the ground and her daughter. The little creatures of course were trampled upon and died but no one made a big deal out of it. I don’t think they should give away living beings as prizes. That was so negligent of Ivillage. I have no respect for them anymore. I think they deserve a reprimand from PETA!

  • Brianna Fritchey says:

    I know of a certain law firm in my area that used a little monkey for it’s commercial. It’s one of the stupidest commercials I’ve ever seen… I mean there’s a woman FLIRTING with a monkey! So not only was the commercial cruel it was unbelievably stupid!