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Victory! Green Tea Goes Cruelty-Free

Written by PETA | March 18, 2010

Pop quiz: For the creation and testing of which of the following types of consumer products do some companies still force animals to suffer in invasive and deadly laboratory experiments?

  1. A. Cigarettes
  2. B. Dog food
  3. C. Tea and other beverages
  4. D. All of the above
  5. E. None of the above


If you answered “D,” you’re correct! But here’s an important update: After more than two years of behind-the-scenes discussions with PETA, Japan’s ITO EN, Ltd., the world’s largest manufacturer of green tea—with more than $3 billion in annual sales and ranked by Deloitte among the top 250 global consumer-product companies—has recently gotten out of the animal-testing business. Writing to us, the company said, “[W]e have decided to stop animal tests on our beverages and foods, considering recent movement and circumstances in other countries on this subject.”




We’re happy to report that the new policy prohibits all animal testing and makes ITO EN the first major Japanese company that we know of to do so, proving that no animal must be killed in order to make safe and healthy food products.

ITO EN joins other progressive companies such as Coca-Cola, PepsiCo, Ocean Spray, Welch’s, POM Wonderful, and others who have recently ended animal testing after discussions with PETA.

Please thank ITO EN for its responsible and compassionate decision to ban animal tests, and then learn how you can become a more caring consumer.

Written by Karin Bennett

P.S. Always remember that for every product you can imagine—including dog food, cigarettes, and, yes, even drinks—there are versions that aren’t tested on animals.

Commenting is closed.
  • John says:

    Thanks ITO EN! Your example will hopefully make other companies in Japan to rethink their practices and how it effects animals.

  • Pintu says:

    Thats a happy news!!!

  • Rex's Mom says:

    I won’t thank anything Japanese until they stop killing whales and dolphins. They have a lot to make up for and this one teeny step is good but not good enough until they stop murdering marine mammals!

  • Kathryn says:

    Itoen makes my favorite tea everI lived in Japan for years and it’s the best I’ve found. I’m so happy to hear this!

  • Hastaroth says:

    Good news! Howeverthere are more companies and industries to be persuaded that animals are not our testbeds.

  • Rose says:

    I didn’t even know you would test such a thing on animals. Why can be people be so unwittingly cruel? I’m glad it’s over. Thank you so much and I hope all the victims animals that had to endure will all recieve warm and sweet homes. Thank you. 3

  • Kelley says:

    Humans have been drinking tea for centuries. Why test it now??

  • Andre Inglis says:

    This is GREAT! Thank you ITO EN!!!! D We love you!!!