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Written by PETA | March 21, 2008

I just got an email asking why I never posted about PETA’s recent Chipotle victory and pointing out that for activists, hearing about these successes can make a huge difference as far as showing that their hard work is paying off and that, slowly but surely, we’re changing both public opinion and the attitudes of large corporations about how animals should be treated. Which, well, fair enough. So this post’s all about good news. Check it:

  1. Following negotiations between PETA and Chipotle Mexican Grill, the company has agreed to give purchasing preference to suppliers that use controlled-atmosphere killing, by far the most humane method of slaughter in existence. Here’s what PETA Vice President Bruce Friedrich says about the decision:

    “While we wish that Chipotle’s customers would stick to the great vegetarian items on the menu, the company should be commended for taking steps to improve the dying conditions for some of the animals who are killed for its restaurants.”

  2. Grocery chain Harris Teeter, which recently adopted an extremely progressive new animal welfare policy after talking with our Corporate Affairs Department, agreed to drop its promotion of the Ringling Bros. Circus after we let the company know about Ringling’s abusive practices.
  3. Just hours after PETA posted an action alert about a cruel display planned for the Discovery Science Center in Orange County (they were going to put an elephant inside a giant bubble), the center posted a statement on their site saying they’d cancelled the event.

All this in just the past couple of weeks. Boo ya!

For a little behind-the-scenes info about our Corporate Affairs Department, which has been an integral part of getting a lot of these things done, check out this piece that recently appeared in The Boston Globe.

I’ve got another victory coming your way, but this one’s so big it merits a separate post. Stay tuned!

Commenting is closed.
  • Monique Foerst says:

    You are very correct that hearing about these accomplishments do encourage me to keep up my letter writing and advocacy for PETA and animals in general. This was all great to hear!

  • Forrest says:

    Small victories are significant victories and I think the work PETA is doing is great. Bringing education and awareness is key. Thank you for your work and I wish you all the best of luck. As we all do what we can locally too.

  • Ronixis says:

    Small victories yes the war is far from over. But like they say “Rome wasn’t built in a day.”

  • Robert Jarvis says:

    There is a saying in the online Poker community. “You can shear a sheep many times but only skin him once”. Robert

  • Aleasha says:

    That is awesome news! I’m glad to see PETA is making such an impact in the animal world. They may be small steps but those small steps are gradually changing the world.

  • lynda downie says:

    Boo ya indeed!

  • Mike Quinoa says:

    Great news Jack and a good interview with Matt Prescott.