US Airways: PETA’s ‘End the Seal Slaughter’ Billboard?
Update: US Airways rejected our initial offer, but that little bump in the road isn’t stopping us. We’re still hopeful that we can work something out with the airline—and if US Airways isn’t open to talking, we’ll be approaching other airlines with the idea.
With the 2010 Olympics approaching, people are looking to book their travel to the Games sooner rather than later. So, we’d like to let would-be passengers know that there may be a reason (or 338,200 reasons) to skip that trip to Canada.
To that end, we’ve approached US Airways with a proposal. We’d like the airline giant to wrap a few of its planes (the ones that fly in and out of Vancouver—Games headquarters) with one of our ads:
US Airways is quite the global ambassador and thus is the perfect flying billboard to promote responsible travel. By placing our “Canada’s Olympic Shame—End the Seal Slaughter” ad on the body of a few of its planes, US Airways will be doing its part to show Canada that the world won’t rest until the cruel slaughter of baby seals ends. How do you like our design?
Written by Shawna Flavell