Unbearable Cruelty Coming to an End?

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< 1 min read

The list of celebrities who have been spotted wearing Stella McCartney’s luxe animal-friendly fashions reads like a Hollywood who’s who: Jada Pinkett Smith. Kate Winslet. Charlize Theron. Could the Queen’s Guards be next?

We hope so. After a faux-fur prototype of a Queen’s Guard’s bearskin cap was presented during a meeting earlier this week with several Ministry of Defence (MoD) officials, we’re encouraged by the possibilities. Stella, who collaborated with Canadian eco-designer Atom Cianfarani on the prototype, has been working with PETA UK for several years to develop a faux-fur hat that will pass the MoD’s rigorous water-resistance tests.

“Historically, England has a very high regard for animals, so it makes perfect sense that the MoD should continue shedding ceremonial furs from uniforms,” she says.

The new material is lighter and more breathable than bear fur, is less expensive, and of course, no bears were killed to make it. Currently, one bear is killed for every hat that’s produced.

The MoD officials were impressed by PETA UK’s prototype and have greenlighted further testing. Check back here for updates.

Written by Paula Moore

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