Alicia Silverstone’s wonderful ad is in some very impressive company in TV Guide’s “Best of 2007” viral video list, including two of the very greatest videos of all time (IMHO): Will Ferrell’s “The Landlord,” and Justin Timberlake’s utterly glorious “Dick in a Box.” For anyone who works in marketing, you’ll know that companies tend to use the term “viral video” for pretty much any visual media they can come up with (it tends to be more of a wistful hope than an actual description of the video in question), but some videos really are “viral”—i.e., millions of people watch them, post them on their blogs, and pass them onto their friends—and it’s a truly incredible experience to be involved with one.
You can see TV Guide’s full list here, and here’s a reprise of the stunning pro-vegetarianism PSA that took 2007 by storm.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.