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PETA’s ‘Tiffany Tuna’ Asks San Franciscans to ‘Try Vegan’

Written by Heather Moore | March 14, 2014

If you’re in San Francisco and you want to encourage people to stop eating fish, where do you go? Fisherman’s Wharf, of course! That’s why PETA just put up this giant ad on Pier 39 on Bay Street, just a block from the popular tourist attraction.

My Life is in Your Hands San Francisco Fish

And to encourage people even more to try tasty vegan food, PETA’s “Tiffany Tuna” mascot and her friends gave out vegetarian/vegan starter kits and samples of tasty new faux-fish fillets.

Tiffany Tuna in San Fransisco (3)

Studies show that fish are intelligent, sensitive animals who experience pain and fear. And although more fish are killed for food each year than all other animals combined, they have no legal protection from abuse. Many undergo excruciatingly painful decompression when they’re pulled from deep water, and those who survive are slowly suffocated, cut apart and disemboweled while they’re still conscious or are crushed by the weight of other animals.

To remind people that fish, chickens, pigs, and cows are individuals, not entrées, PETA has also placed “Try Vegan” billboards in New York, Los Angeles, Chicago, and Washington, D.C., where “chickens,” “pigs,” and “cows” rode the Metro through the city urging their fellow passengers to try vegan foods.

Will your city be next? PETA’s furry, finned, and feathered friends are touring the nation. Keep an eye out for them!