Tastes Like Chicken!

Quick—what reason do people usually give for continuing to eat meat even after you’ve told them about all the awesome health, environmental, and animal welfare benefits of going vegetarian? If you said taste (as in, people don’t want to give up meat because they like the taste), you win $1 million! Not really (sorry!), but it does mean that you’ve been doing a great job trying to get your friends and family members to take the cool vegetarian plunge—go, you!

Now, people who’ve explored veggie cuisine know that you don’t have to give up anything in the way of taste or texture to go vegetarian, but guess what massive corporation is going to help spread that message to new audiences? If you said most KFCs in Canada, you don’t win $1 million, but you are right (go, you, again!).

Most KFCs in Canada have just added a vegetarian chicken sandwich to the menu, and by all reports, the faux chicken is crispy on the outside, juicy on the inside, and delectably flavorful inside and out. YUM! (YUM! is actually the name of the company that owns KFC in the U.S., but they aren’t serving it, dammit).

The company that coordinates the purchase of all chickens for Canadian KFCs has also entered into an agreement with PETA, which includes landmark animal welfare reforms that will substantially improve the lives and deaths of chickens killed for Canadian KFCs. And we at PETA have been so happy about this that we sent our Lettuce Ladies on a Canadian tour to pass out KFC’s faux-chicken sandwiches to anyone eager for a taste. How’s that for winningly fabulous, eh?

Here are some photographs from Montréal!

Posted by Grace Friedan