Stella’s Video: Out of the Cabs & Onto the Web
During New York Fashion Week, thousands of style editors from around the world scurry between runway shows in cabs—that’s why PETA planned to run Stella McCartney’s new leather exposé on the city’s unavoidable video screens in taxis. We’re no strangers to having our ads banned, so we’ve kind of grown thick skin about it, but we weren’t prepared for the lightning-quick rejection that VeriFone Media gave us. It seems the company only wants to run consumer promotions, not cautions.
“As a designer, I like to work with fabrics that don’t bleed; that’s why I avoid all animal skins,” Stella says in the video, which spotlights animal suffering and the human health risk and environmental impact of leather tanneries. “Please join me in exploring the huge variety of fashionable shoes, belts, purses, and wallets that aren’t the product of a cow’s violent death.”
We’re disappointed that the advertising company told us to take a hike, but we’re launching the video for Fashion Week anyway. Check it out below:
Explore some überhip cruelty-free fashions with PETA’s style guide.