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Startling PETA Ad Debuts as U.S. Gets an ‘F’

Written by PETA | September 21, 2012

PETA is planning to run a stark new billboard that seems to ask, “Is that a pig in your belly—or are you just happy to see meat?”

Here’s why: A report about a (literally) growing threat to our national health is so shocking that the F word appears right in the title—”fat,” that is. The 2012 edition of F as in Fat: How Obesity Threatens America’s Future from the Trust for America’s Health has caused a stir with its conclusion that if current trends don’t change, 13 states will have an obesity rate of more than 60 percent by 2030! But if that’s the prognosis, PETA’s billboard offers the prescription: Go vegan.


Stomach: ©iStockphoto.com/Jodi Jacobson |Pig snout: ©iStockphoto.com/image-2-photography

Get Lean and Green but Not Mean

Avoiding the public-health disaster described in the report can be as simple as shifting our eating habits, so PETA wants to place its new “You Are What You Eat” billboards in the capital cities of some of the at-risk states—starting with Missouri and Oklahoma.

Exploiting animals for food has been a catastrophe for animals, the environment, and our health. Vegans weigh, on average, 18 percent less than meat-eaters do and, according to the Academy of Nutrition and Dietetics, are less prone to heart disease, diabetes, and cancer.

Unlike vegan foods, meat, eggs, and dairy products contain no fiber, but they’re packed with artery-clogging cholesterol (which is never found in plants) and saturated fats.

What You Can Do

Ready to cut the fat? Going vegan is the easiest and healthiest way to lose unwanted pounds and keep them off, and it’s never been easier—or more delicious. PETA’s here to help you get started!

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