Ad Backfires on Experimenters

Published April 29, 2011 by PETA Staff. Last Updated April 16, 2020.

< 1 min read

We’re betting that when that shameless front for the cruel animal experimentation industry, the Foundation for Biomedical Research (FBR), started putting up a series of misleading and offensive billboards, it wasn’t expecting them to get a makeover:

While daredevils have been giving FBR a piece of their minds, PETA has our own new – and more honest – ads which are going up in cities around the country.

Written by Michelle Kretzer

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