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School Rejects ‘Unsuitable’ PETA Ad

Written by PETA | May 25, 2011

We’ve developed some pretty thick skin about having our ads rejected, but this one left us feeling like we were, well, run over by a bus. The Paradise Valley Unified School District in Phoenix is selling ad space on its school buses to raise funds. Since Ringling Bros. inundates the schools with pro-circus propaganda, we thought it would only be fair if students were allowed to make an informed choice about whether to support the circus, so we offered to pay to place our baby-elephant training ad on the buses.
 

 
But the school district turned its nose up at our money, calling the ad “unsuitable.” I guess tearing baby elephants away from their mothers, slamming them to the ground, and jabbing them with bullhooks is much more suitable. 
  

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Written by Michelle Sherrow

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  • Shen says:

    I find some of these comments quite degrading. Saying that kids are not MATURE enough for ads like this. I chose to become a Veggie when I was very young, after seeing ads and videos much more disturbing than this. Kids need to be educated, the school should NOT have denied them the right to see both sides of the story. Wake up people, I’m only a teen, but even I know the kids of today are not as ignorant or innocent as you all believe. Let them know the truth and fight for the good guys. GET THIS AD ON BUSES!

  • Vanessa says:

    I’ve been teaching the little kids in my family about animal abuse and cruelty. I’ve been teaching a niece about animal rights since she was little and now she’s in jr high and she has thanked me because she said that if it wasn’t for me she would have never been aware of all the animal cruelty in this world. I’m so proud of her because she’s done a lot of school projects on animal abuse. That is why I think kids should be educated about this at school. We need as many kids as possible to grow up and be against animal abuse. I think that would decrease animal cruelty in the future.

  • :D says:

    ELEPHANT BURGERS.

  • Mike Quinoa says:

    Ironic that an institution that purports to educate their students wants to keep information from them. Don’t underestimate children. They can intuitively sense, and are repulsed by, animal abuse. Captain Paul Watson set out, (at the age of nine), to confiscate and destroy leg-hold traps, after one of his beaver friends was killed by one. It is important to see both sides of an argument presented, but since the Paradise Valley Unified School District is still accepting ad applications, Ringling can still apply as well. That the school district would most likely accept their ad (and reject PETA’s) certainly doesn’t help foster good critical thinking skills in young Americans.

  • Stash says:

    They have every right to accept or deny. It’s a free country is it not? Why put such a sad ad on a school bus full of kids? That’s a terrible idea!!

  • Lisa says:

    whoever said “NO, KIDS SHOULDN’T BE ENCOURAGED TO MAKE THOUGHTFUL, EDUCATED DECISIONS,SHOULDN’T HAVE VOTED. BOTH THOSE CHIOSES ARE F’d UP NO ONE EVEN CARES BOUT BUS ADS LITTLE KIDS TALK AND US HIGH SCHOOLERS LISTEN TO MUSIC,SWEAR AT EACHER AND DO IT ON BUSES. IF U WANT THE AD TO BE SEEN DO SOMETHIN COOL THAT WE’LL BE INTERESTED IN.IF YUR your target audience IS KIDS WELL, WE HATE READING SO MAKE IT OUT THERE AND MAKE US BELIVE ITS WORTH THE OUR TIME AND EFFORT.

  • Gaz says:

    This is children we are talking about here, not fully matured adults who are capable of seeing these photos without being potentially scarred for life. I think that you may have a better chance if you “cartoonised” it… and not in that freaky gory way you usually seem to do things for kids. Kids are already so sheltered from bad things now that suddenly showing them real life photos of this stuff will be damaging (some will take it better than others). Try asking again, but make it more kid friendly. Try thinking about your target audience a little more.

  • MANDI says:

    I would love this ad on my school bus! I would gladly ride the bus then!!

  • Ffion says:

    I think you could have made it cartoon or something. It seems a bit too scary..

  • Shari says:

    I would love for this ad to be turned into a bumper sticker or a car window shade!

  • Sammi the Animal Lover!!! says:

    whoever said “NO, KIDS SHOULDN’T BE ENCOURAGED TO MAKE THOUGHTFUL, EDUCATED DECISIONS.” is either stupid, heartless, or feels like kids can’t take it. i learned about this stuff (from my sister) when i was five, and i took action, so can other kids!

  • Shari says:

    Sorry to hear about this but… I think your picture ad would make a great bumper stick! I would put it on my car! Or better yet, make it into a car window shade! That would be great! Think about all the people that would see it in a crowded parking lot as they walked by!

  • JULI says:

    WHY ARE PEOPLE SO SCARED OF THE TRUTH? I HATE THE CIRCUS FOR THAT REASON…& I WILL NEVER GO TO ANOTHER ONE AS LONG AS ANIMALS ARE INVOLVED.