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Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

Is POM Trying to Pull a Fast One?

Written by PETA | January 19, 2007
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UPDATE: Victory! POM Promises to End Deadly Animal Tests. Check it.

The recent statement by POM Wonderful’s owners Stewart and Lynda Resnick that “POM Wonderful pomegranate juice has ceased all animal testing and we have no plans to do so in the future” seems pretty great, until you read the fine print.

According to the U.S. Department of Agriculture’s website, POM made a commitment through June 2007 to an experiment that involves forcing elderly rats to balance on a spinning rod and find a hidden platform in a water maze in order to try not to drown. I’ll get back to you on whether those experiments are still going forward, but so far, POM’s not getting back to us about it, which is ominous—coming from a company that has professed a desire to get out of the whole sordid animal-testing game. And it’s especially ominous when you take into account the fact that POM’s president told a PETA rep last summer that his company could deceive the public by declaring itself “cruelty-free,” while continuing to test on animals through an affiliate set up by the company’s owners.

Why might a company that apparently sees nothing even faintly ridiculous about drowning rats to judge “The Effects of Pomegranate Juice on Cognitive and Motor Deficits in Aging” consider misleading consumers about whether it funds animal tests? My guess is that it has something to do with the fact that Whole Foods threatened to stop selling the juice if POM continued to kill animals in pointless experiments. Whatever the reason, if POM’s intention is indeed to mislead customers who are making a good-faith effort to buy cruelty-free products, they can be certain that we’re not going to just sit back and watch. PETA’s campaign against POM Wonderful will continue until the company signs PETA’s assurance statement pledging an end to all animal tests—something that the company has refused to do so far. Go figure.

You can read PETA VP Bruce Friedrich’s letter to POM here.
And for more information and ways to help, click here.

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  • wintervssummer says:

    I very much love summer Someone very much loves winter I Wish to know whom more For what you love winter? For what you love summer? Let’s argue

  • DDDepressionnn says:

    There has come winter It became cold and cloudy! Mood very bad Depression Begins

  • Melanie says:

    I am so against animal testing but rats are icky and thus I’m sorry to say that doesn’t bother me I mean they’re elderly rats!!

  • Jimmy says:

    Well now I’m rather worried although I’ve never drunk POM itself i have drunk Pomegreat can anybody fill me in on details of their animal testing status?

  • RabidLeroy says:

    After the POM campaign when you put up the “HISTORY of PeTA 2007″ you can put up all the spoof ads and leafelets to remind webvisitors about how POM changes from a “heartless” head on animal tests to a now humane juice company. Speaking of which… it almost traumatised me. SHUDDERS Sorry about that.

  • K says:

    Is there some way to really make sure they aren’t conducting animal experiments?

  • K says:

    Woo hoo! I persuaded my mother to let me send back the POM bottles she purchased to request a refund and she is even willing to write a letter to the company telling them we will be joining the boycott until they stop testing on animals!

  • K says:

    whoops PETA was meant to be in all caps Oh great.. I’ve been putting my name at the end of the message !

  • Lucas says:

    what the hells wrong with that if its going to improve the product?

  • kelly says:

    The Resnicks also own Franklin Mint yes the plates and eggs and etc Teleflora and Fiji Water. They also supply at least 20 percent of the citrus for Sunkist. Those are companies i will NOT be supporting

  • autum says:

    rats dont deserve 2 be drowned 4 dumbass experiments

  • Jack says:

    Hey K Yeah the action center includes your name in the letter it sends. Thanks for taking the time to write to POM! Jack

  • gunther says:

    Fuck it they’re only rats

  • Carl A says:

    Eager to encourage a crueltyfree economy I’d give a company that in good faith promised to reform another chance. Recalcitrant Poms though is now off my shopping list for good.

  • Andre Inglis says:

    POM I thoughI thought this might have been over and done with but you apparently still test on animals. This really saddens me because I know you can do better.

  • Tony Waters says:

    Thank Goodness for PETA!

  • K says:

    Sounds shady.. which is why I’ll be sending a message over there right now. I also have a question on Peta’s Action Center message sender.. when we type in our email does it automatically include our name or do we have to put our information in ourselves?

  • Lena says:

    This makes me sick… Why test on animals? Why not just give pomegranate juice to a population of elderly Americans compare them to a control and see if they report any improvement in day to day functioning? It wouldn’t hurt anyone or anyTHING to give up animal testing completely.

  • Jason Winters says:

    Well I used to like POM. Whether or not animal testing is stopped I will never buy POM or from any company that sells the product.