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POLL: Should Heart Institute Display Sexy Ad?

Written by PETA | October 14, 2010

One reason I’m glad to live in Houston is that the Texas Medical Center is here. The center includes some of the country’s leading health care facilities, such as the Texas Heart Institute (THI)—which was recently named one of America’s best centers for heart care for the 20th consecutive year. So THI seems like the perfect place to display our sizzling “Bypass Heart Disease” ad, which features a sexy nurse touting the cardiovascular benefits of a vegan diet.



We’ve sent our request to the institute’s president, but now we want our readers to weigh in. Please vote in the following poll. And as always, feel free to share your thoughts in the comments section.


Should THI use PETA’s sexy nurse poster to let people know that they can improve their heart health by removing fatty and cholesterol-laden meat, milk, and eggscustomer surveys


Written by Jeff Mackey

Commenting is closed.
  • JMM says:

    Bottomline: as I nurse I believe the idea that nurses are portrayed as sexy in the media needs to end. We are not sexy. We are life saving professionals. We are educated women and men. We are to be respected just as any other professional in the healthcare profession. There is literally nothing more uncomfortable than starting the day with your patient finding it entertaining to make sexual innuendo. This happens because people see it in media and then believe “it’s ok” to think nurses are “sexy” and “naughty”. STOP the AD. And honestly exposure of a male body will ALWAYS be taken differently than exposure of a female body.

  • Petra says:

    This advertisement is extremely derogatory to women, and to nurses. Nurses are trained medical professionals, not strippers. This ad belittles the lifesaving work that nurses do.

    Really, PETA, can’t you find a way to accomplish your objectives that does not reduce women to *** a$$?

  • PETA says:

    As an organization staffed largely by feminist women, PETA would not do something that we felt contributed to the very serious problems that women face. Our “naked” demonstrators and models choose to participate in our actions because they want to do something to make people stop and pay attention. We feel that all people should be free to use their minds and bodies as political instruments to bring attention to animal suffering like this, and we appreciate any effort to help those who have no voice. We use all available opportunities to reach millions of people with powerful messages. We have found that people do pay more attention to our racier actions, and we consider the public’s attention to be extremely important. Sometimes this requires tactics—like naked marches and colorful ad campaigns—that some people find rude or outrageous, but part of our job is to shake people up and even shock them in order to initiate discussion, debate, questioning of the status quo, and of course, action. Please know that we also feature men in our ads and demonstrations; the following are just a couple examples: David Cross [] Dave Navarro []

  • WonCor says:


    What does it prove to stir up hard-ons? ANYone can do that! The STate of the Union Undress was very distasteful and how will anyone take PETA seriously with these kinds of drastic ads? ANYONE CAN TAKE OFF THEIR CLOTHES. Two wrongs don’t make a right.

  • Juliane says:

    I’m a Vegan and like all Peta ads its a bit “risqué” if you will. This ad is not nude like the other Peta Campaigns, all it does is show cleavage. I say maybe it’s not the best ad (in showing that there is more than boobs), but for if it weren’t a little dirty it wouldn’t be Peta. I don’t love it, but I’m not deeply offended by it either. I LOVE PETA and its ads.

  • notsofastbob says:

    lighten up folks, It’s funny.  and besides, it gets attention and causes people to think. (yes, my wife agrees) I do wish Peta would place some emphasis on eating LESS meat, in addition to eating no meat. how much attention would an overweight construction worker receive, eh….  

  • Kat says:

    I don’t think it should. Sorry.

    People give Peta a lot of flack for being sexist, and usually (being a protester and all) I say it’s soley to get attention. But this is unnecessary. If you are aiming to show that a vegetarian diet is apart of a healthier life, than do that with something else besides a girl’s breasts. Use statistics and something that would suggest ‘health’. How about a family eating a vegetarian meal? Or someone who has gone vegetarian and saw their risks of heart disease go down? People respond positively to that. This just seems distasteful, offensive (to women) and gives people bad impression of Peta and it’s members. Please do us, your supporters, proud.

  • Alex says:

    PETA, I think most of your campaigns are amazing, but the one thing that almost makes me want to quit PETA is this crap. Why waste donation money on sex? Sex does NOT sell, especially for charity! What the hell does a “sexy nurse” have to do with the health benefits of veganism? I hate when PETA uses naked celebrities to prove a totally irrelevant point. I can understand it when the poster says “i’d rather go naked than wear fur.” that makes sense. But heart health? the circus? wtf do naked people have to do with that? this is a disgrace. Please remove that ad and NEVER repeat the action again!

  • Jackie says:

    Well for those of you complaining, I agree with you. At least PETA has her covered up, and :O they’re using a model that isn’t skin and bones! I thought your stance PETA was only thin people could be vegetarian, are you finally coming around and seeing that fat people can be vegetarian too. I’m not saying the modelis fat to be insulting, those of us involvedi in the fat acceptance community are trying to change the term fat from being a insult into just a descriptive term. I’m mentioning this, because there might be people out there who would think I’m talking trash about the model or whatever, That’s not it at all, I’m glad to see PETA showing you don’t have to be super skinny to care for animals. I hope this means an end to their offensive anti-fat campaigns. I agree with you so much Carole, almost half of what I watch on TV now is cartoons, just so I can get away fromthe constant sex/violence programming on most stations. Educational channels also are pretty good for this. PETA has had a long history of using sex and exploiting women’s bodies for attention. I guess they must think that guy drooling over the girl in a lettuce bikini is really going to take her spiel on veganism seriously. This ad seems to be a sign that insome regards they’re finally getting the message, and at least this womanin the nurse ad is covered up for the most part.

  • LeeH says:

    It can be sexy without being cheesy. Crop it above the cleavage and her eyes still make it sexy. See here for example:

  • Scott says:

    I know I’m a man, so I can’t speak for women, but I always saw sex as something that was stigmatized by the religion of Christianity — which also promotes cruelty to animals — and not necessarily as something bad.

    However, I agree with Carole that it is distasteful to make sex an ultimate goal in itself, something that is done ridiculously often in our culture and pressures people to look at sex from a one-sided standpoint.

  • Karen says:

    I agree Rosario and Carole. The ad is extremely sexist and promotes a dangerous connotation to our youth as to what it means to be healthy. We have young girls now suffering from bulemia and anorexia because of a past culture of ads like this.

    I also strongly disapprove of the poll questions. What kind of choice in answers is this? Either pick “Yes,” or if you pick “No” it’s because you’re some sort of prude w/no sense of humor? I picked No regardless of what else was in that sentence because the ad is distasteful and promotes the wrong message.

  • Toby says:

    I voted ‘no’ because of the audience: Conservatives & other varieties of stupid & foolish persons see that kind of poster & think, “vegans are perverts”… catching attention is one thing when dealing with one crowd, but a Texas hospital isn’t really the proper venue… I’d love to see a stat on how many Americans actually understand what ‘vegan’ means. Maybe it’s only 60% or so, I don’t know.

  • Fruxie says:

    I chose no, not because I am worried about the well being of heart patients when they see a woman’s cleavage, but because I find most of PETA’s ads to be very sexist. Sex sells, sex gets attention, but it is a low grade tactic masking honest intentions behind media driven hard-ons. I would like to see PETA explore other ways to get their points across, without using sex and pornography. I think it would make PETA that much more respectable in the end. =)

  • Carole says:

    I find the ad very distasteful  that you are using to recommend a vegan diet.  My God, everywhere you turn in today’s society (TV sitcoms, mysteries,  soap operas, talkshows,  media, etc. etc) there is always a damned reference to SEX.  And it should not be that way!!  No wonder this world is so f***ed up when kids see  sex portrayed and acted upon in almost every aspect of our society.

    It should be a  private & “valued thing” between partners (i.e. lovers, husbands and wives) and not between l4 yr olds. who are too immature  to know better–it is the fault of parents as well –failing to be good examples for their children and letting them watch this TRASH on TV and in DVD’s and the movies .All I can say is that it is “too much too soon” and leads  them  to believe  that

    sex is a goal to which they should aspire  by the time  they are sixteen  or eighteen or else they are not NORMAL!!!  God help us all!

    We have become as decadent as the Roman Empire. Is there anybody out there that agrees with me?

  • Rosario M. Nelson says:

    This is a terrible ad. Very derogatory towards nurses, and this does not do much to help promote the causes of PETA. This is an embarrassment. Please remove this ad. As a family nurse practitioner, I find this ad most offensive.