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PETA’s ‘Perfect Pitch’ for Turkeys Named Best of the Best

Written by PETA | June 9, 2010

Summer hasn’t even officially kicked off, but the folks at the Today show were talking Thanksgiving this morning—or, rather, discussing PETA’s Thanksgiving Day public service announcement (PSA), which was just named one of the “Best Commercials of the Year” by the Association of Independent Commercial Producers (AICP).



As AICP President and CEO Matt Miller noted, many networks refused to air PETA’s PSA—in which an adorable young lady educates her family about the violence on turkey factory farms—but the Today show coverage ensured that millions of viewers saw and heard our “potent message” (Matt Lauer’s words).

Curious and caring Today show viewers who are compelled to educate themselves about how turkeys are abused on factory farms and in slaughterhouses just might opt for Tofurky on Thanksgiving Day.

Written by Karin Bennett

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  • Saucy says:

    That is my favorite PETA PSA of all time and Tofurkey is a staple of my diet. I go for the Hickory Smoked. I eat it on sandwiches with Genesis 129 bread vegan rice cheese and vegenaise. I put it in salads. My dogs love it. My new favorite is Tofurky franks with vegan chilli beans and rice cheese or mustard ketchup an onion. Watch out for the traditional hot dog buns though. They have eggs in them.

  • Rev. Meg Schramm says:

    Every time I decline to eat meat at a family gathering my aunt gets in my face and demands that I “get off my soap box.” Thank you Today for showing that commercial…it gives me the idea for the mealtime prayer at the next gathering. It’ll go something like this Father in Heaven thank you for the wonderful bounty of vegetables on this table and I ask your forgiveness for the horror and pain this animal went through in life only to end up on our plates. I also ask the spirit of the animal to forgive us. May you have a place of honor in the fields of heaven. I ask this in the name of Jesus Christ Amen.