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PETA U.K. Introduces Dumbed-Down Ad for the Masses

Written by PETA | October 14, 2009

Yesterday, the U.K.’s Advertising Standards Authority ruled against a PETA U.K. ad that the watch group feels the public is too dense to understand. The decision was sparked by a sole complainant who thought that people might be confused by this billboard:


Meat Kills


Personally, I think it’s pretty straightforward, but moving on: How about this one, which PETA U.K. unveiled yesterday?


Meat Create Disease


Hans-Gerhard Wagner of the U.N.’s Food and Agriculture Organization has acknowledged that factory farms create an “opportunity for emerging disease.” The meat, egg, and dairy industries keep diseased animals in crowded, filthy conditions and feed them a steady diet of drugs to keep them alive. It shouldn’t come as a shock that factory farms provide the ideal conditions for drug-resistant “superbugs” to develop.

Forgo the surgical masks, folks. The safest, easiest way to prevent animal-borne disease epidemics is to go vegan.

Written by Karin Bennett

Commenting is closed.
  • vegancoin says:

    Lacey “What the heckwas so hard about the first billboard ad to understand?!” twas gonna’ say i’m equally confused.

  • rojo says:

    Does anyone know why allergy to red meat is almost nonexistant yet wheat soy and nuts so severe?

  • Mike Quinoa says:

    MH Most people whether they realize it or not buy only factoryfarmed meat. Sustainable familystyle farms will only be able to prosper once again if people are willing to eat less meat and pay more for it. America’s burgeoning meat consumption can only be sated with the factoryfarm production model. Since factory farms score so poorly on animal welfare preservation of the environment and foodborne illness containment issues a switch to a vegan diet would be a good move for a lot of people in a lot of ways.

  • Lacey says:

    What the heckwas so hard about the first billboard ad to understand?!

  • Bluebell says:

    Shame the animals that ended up on your family’s plates werent’ given the chance to enjoy long and healthy lives MH.

  • MH says:

    “The safest easiest way to prevent animalborne disease epidemics is to go vegan.” Or just don’t get your meat from a factory farm. Both work either way and I think I’ll keep with my chicken and pork that I get from my 4H friend and old science teacher respectively. My parents and I are all perfectly healthy. My grandfather’s been eating meat since he brought home squirrels for stew during the Great Depression. He’s 85 and still going strong.

  • Lisa says:

    The first ad would have been better and should say “vegan”. On the second ad most people would probably not even know that the building is a factory farm. Maybe an animal image would have been better.

  • Mike Quinoa says:

    According to Dr. Michael Greger factoryfarmed livestock populations receive 5 times the amount of antibiotics that are administered to the human population. And then we wonder why our antibiotics aren’t effective anymore.

  • Dana says:

    Way to go Analiese I lost faith too!!! People need to wake up and appreciate life in full no matter what creatures are in this world we all have to live together so honor thy neighbor all living beings deserve a chance. Everyone only gets one chance to live so let them all have a chance Jesus did.

  • Dana says:

    I agree with Zooey wake up people! We are the most stupidest people on earth. I lost all respect for the human race a long time ago too! Way to go Zooey!!! Good Job you have my vote!!!

  • Farah says:

    I think the first ad was effective. How dumb do they think the public is? As for the factory farmhospital comparison are they really the same thing? I think not. Hospitals are meant to keep people alive whereas factory farms give every animal in its keep a death sentence.

  • emma says:

    lol bluebell good point.

  • Kalama Halamezad says:

    Sure they’re not in cages but at many urban hospitals here in the US especially the free clinics we incubate them all together for hours and hours in sidebyside chairs in waiting roomsand sometimes they die while waiting. …and I’ve never heard a medical worker not describe their environment as anything other than “overcrowded”. I’ve never seen a factory farm but I have seen a biomedical science lab and in regards to the latter the picture you’ve been given isn’t quite accurate. The point being though is that both hospitals and factory farms have produced antibiotic resistant diseases that have killed people.

  • Craig says:

    Problem is most people on this planet are too stupid to even get the message from dumbed down ads like these. The meat and dairy industry will continue to reassure people that everything is fine and they cannot possibly survive without eating meat that they have to consume their three servings of dairy a day that does nothing more than to generate revenue for the industry.

  • Bluebell says:

    I hardly think the average UK hospital compares to a factory farm. I know the food can be pretty bad but I’m not aware of any patients that have have been forced into tiny filthy cages that give them barely enough space to move.

  • Mike Quinoa says:

    Kalama You’re righthospitals are full of sick people in close confinementhealthy people beware. But at the moment it’s the best model we have. People certainly don’t need to eat meat and as such factory farms are dispensable. The superbug H1N1 is directly traceable to a pig factory farm in North Carolina. H5N1 is also believed to be the result of intensive factory farming. England experienced its first outbreak of H5N1 at a huge turkey farm with 160000 birds. Factory farms are not only a nightmare for animals they’re fast becoming one for us. Your definition of factory farms as “places where diseased animals are kept alive with drugs in overcrowded conditions” certainly nails it.

  • Rev. Meg Schramm says:

    That second billboard should be posted every mile or two on the California interstate in the rural areas. When you travel cross country by motorcycle you notice a lot of semitrucks filled with animals on their trip to the slaughterhouse. I remember being stuck in bumper to bumper traffic sitting on the motorcycle as the trucks surrounding us made it too dangerous to split traffic a truck full of chickens in front of us spilling feathers in its wake a truck full of pigs on the right I was close enough to be able to look through the air vents and see them lying there and a truck full of cattle on the left they were bellowing and poking their snouts through the air vents. We pulled into a McDonalds that night and I ordered a green salad.

  • emma says:

    What the… lol how can the first one be confusing as a brit i’d just like to say that we’re all not as dumb as the person who said its confusing i can just imagine a bloke or woman seeing that and stood scratching their head lol omg that says it all although i do like the second one better not confusing for us brits at all hahah.

  • Carla says:

    High Five Peta!!! Vegan is the way to go! I have done it this past year and my kids are going to switch over if it’s the last thing I do. wake up people!!!!

  • Kalama Halamezad says:

    By that logic we should shut down hospitals too. After all they to are places where diseased animals are kept alive with drugs in overcrowded conditions…the perfect environment for development of a superbug.

  • vegancoin says:

    the first one is hardly confusing at all. looks to me like the U.K. Advertising Standards Authority needs to step out of the stone ages as far as language is concerned.

  • Barb says:

    Go PETA GO!

  • Kelley says:

    Is this available as a bumper sticker? I’d love one!

  • Zooey says:

    Many people say that humans are smarter than animals. Baninng this billboard proves the exact opposite. This makes me loose faith in the human race sighs

  • Aneliese says:

    I love the second photo. How many more people need to die before everyone realizes factory farming needs to STOP?