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PETA’s Top Victories of 2010

Written by PETA | December 30, 2010

  Hugs was one of the roughly 250 animals who were
surrendered by PLRS.

Even though The Hasselhoffs was canceled after just two episodes, 2010 still turned out to be a pretty great year. Thirty-three Chilean miners were rescued after being trapped underground for more than two months, and dog guardians were introduced to the amazing stuffing-free Crazy Critters™ dog toys. While impressive, I am not sure they quite measure up to 2009’s Shake Weight®.

2010 was also an outstanding year for PETA. In addition to celebrating 30 years of fighting to end the suffering of animals, PETA scored a number of remarkable victories. Here are a few of them:  

1.      Professional Laboratory and Research Services (PLRS): PLRS surrendered nearly 200 dogs and more than 50 cats and shut its doors just one week after PETA released the results of its shocking undercover investigation of the laboratory and filed a complaint with the U.S. Department of Agriculture.

2.      Nike: After PETA sent Nike undercover footage detailing the gruesome suffering that the exotic-skins industry inflicts on animals, the world’s leading shoe manufacturer and its upscale affiliate Cole Haan stopped selling the skins of alligators, snakes, and other animals.

3.      NASA: And who can forget the early holiday gift that PETA and our supporters received when NASA called off plans to conduct cruel radiation experiments on monkeys earlier this month? 

4.      Utah Pound Seizure: Prompted by PETA’s shocking undercover investigation inside laboratories at the University of Utah, the state amended its archaic “pound seizure” law so that government-run animal shelters would no longer be forced to sell dogs and cats to laboratories for use in cruel and deadly experiments. PETA’s investigation and the new law also prompted the shelter that had been selling the most animals to the university to end the shameful practice. 

5.      U.S. Global Exotics (USGE): After reviewing evidence gathered during PETA’s seven-month undercover investigation of this PETCO and PetSmart supplier, Arlington (Texas) Municipal Judge Michael Smith awarded custody of the 26,000 animals rescued from the warehouse to the city of Arlington. USGE closed, the company’s empty facility went up for sale, and a federal arrest warrant was issued for USGE owner Jasen Shaw, who is under investigation for smuggling, conspiracy, and aiding and abetting and is believed to be hiding in New Zealand. 

6.      ITO EN, Ltd.: After more than two years of private discussions with PETA, Japan’s ITO EN, Ltd.—the world’s largest green-tea manufacturer, with more than $3 billion in annual global sales—instituted a new policy against conducting animal tests. 

7.      Lufthansa: Less than a day after PETA released photos of more than 50 beagles who were transported on a Lufthansa cargo plane from the U.S. to an animal testing facility in Scotland, Lufthansa announced a new policy prohibiting the transport of dogs and cats to laboratories.

While this year was marked by some great achievements, we still need your help to make 2011 an even better year for animals. Will you support our lifesaving efforts to stop animal suffering and abuse in the new year and beyond?

Written by Frank Schippers

Commenting is closed.
  • kaylee castleberry says:

    cruel people suck!

  • Peta Dude says:

    We should all become vegans. Carnivorous animals cannot choose to eat plants because they don’t have the brain power to realize a different solution to food. We aren’t mindless animals though and we can should choose a plant based diet. We don’t have to be that cheetah chasing down a gazelle or the great white eating a seal-we have a choice gooooooo vegan!

  • PETA says:

    Re: Rae. The “Bypass Heart Disease / Get Healthy: Go Vegan” billboard ( sent a strong message, and generated a lot of buzz. At PETA, we use all available opportunities to reach millions of people with powerful messages. We have found that people do pay more attention to our racier actions, and we consider the public’s attention to be extremely important. Sometimes this requires tactics–like this sexy billboard–that some people find rude or outrageous. But part of our job is to shake people up and even shock them in order to initiate discussion, debate, and of course, action. We hope that you understand how this billboard helped achieve our goals.

  • sandra says:

    great work! makes me believe in the future in spite of all the horrors!

  • Rae says:

    One thing that wasn’t a win for PETA in 2010 – The overly sexual advert in Worcester, MA that needlessly capitalized on the exploitation of women and nursing professionals. This could have been handled in a much more tasteful and respectful manner. Check it out at:

  • Toby says:

    Excellent news… hopefully more will done. I frequently see God-praise on these PETA boards, so I’ll just throw it in that I’m atheist & care about ethics. In closing, on that Crazy Critters note, I don’t encourage my dog to do that kind of thing; it’s like you could encourage your child to fight & enjoy pretend-killing (as many do) but it’s too sick… the end result is a more violent individual. Sure, “it’s natural”, but rape is natural, murder is natural… natural equates to nada… it doesn’t imply ‘good’. Cheers!

  • musigal says:

    Hugs is my lovable little grandpuppy, thank you for saving her and all the other animals throughout the years

  • Karen Dawson says:

    It is wonderful to see progress in the effort to end shameful cruelty to animals! This inspires me to continue doing what I can. Thank you PETA, for all you do!!

  • Aneliese says:

    Read that list with a big smile – way to go PETA!

  • Rosie says:

    2010 was awesome because of you guys, and together we can make 2011 even better! Thank you, PETA! 🙂

  • Adamdabilis says:

    Now THIS is more like it!! 🙂

  • Tiina Linno says:

    Thank you all so much for the work you have done!!!

  • Avi says:

    We, as a human being, should do something about animals. God has given power of thinking to us. Just think, if one day God gives same power to these animals, we humans won’t be able to survive even a single day. I am not saying to see them with mercy eyes, love is their right. How can we withdrawn rights of any one. Who gave us this power?. I personally announce that My company [I am about to start] will make some provision on our AoA so that We shall do something regarding this. I don’t know how much legally I will be right But I think no one will challenge me even I will wrong because I am doing for right cause.

  • huypens marleen says:

    AND THANK YOU PETA for all you do for the animals a ame verry proud of you