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PETA Europe ‘Celebrates’ Selfridges’ 100th

Written by PETA | May 1, 2009

We can never resist a good birthday party … and neither can our friends over at PETA Europe! Yesterday, Selfridges—a European department store that continues selling foie gras despite public outcry—celebrated its 100th birthday, and PETA Europe, along with former Miss UK (and current vegetarian) Brooke Johnston, joined the party by unveiling Brooke’s new “Selfridges: Force-Feeding Is Cruel” billboard.


PETA Europe’s touring billboard is slated to make the rounds of Selfridges stores across the UK this summer.
Brooke Johnston
Brooke was on hand for a force-feeding protest too.
Brooke Johnston


Happy birthday, Selfridges! While your employees were inside gorging on birthday cake, somewhere ducks were being force-fed until their internal organs ruptured.

Written by Shawna Flavell

Commenting is closed.
  • Ole says:

    Well done!.. I think is disgusting eat foie gras!.. I tried once and never again when I knew where it come from!.. Go Vegan!!…It’s a good choice anyway.

  • carla says:

    Love you Brooke. Thanks!!!!

  • Mike Quinoa says:

    Nice billboard. Thanks Brookeyou’re gorgeous!

  • ryan says:

    I heard there exists ethical foi gras which does not forcefeed the ducks. Perhaps you should promote that alternative instead.

  • Pepsi One is Fun says:

    I think even people that eat the meats have to admit this is really crule. I mean if your going to eat an animal which isn’t kewl at all why deliberately rupture its organs? I know that if I was going to die at a certain time I’d atleast apprecaite it if my organs would be ruptured. Fight the power PETA.