PETA to Advertisers: Ax the AKC
You guys remember how the BBC dropped coverage of Crufts, the UK’s big dog show, right? After that, we asked USA Network to do the decent thing and follow suit by refusing to air the American Kennel Club’s Westminster Dog Show.
Well, it seems that USA is determined to wring a few bucks out of the suffering and illness of dogs and will be airing Westminster as planned.
OK, USA, if that’s the way you want to play it, we’re not above doing an end run and going directly to your oxygen supply. That’s right—we’ve written to USA’s Westminster sponsors (LifeLock, TransUnion, Intuit, the CityKids Foundation, the Flex Belt, and Pedigree) and asked them to withdraw their support. Read our letter here.
We obviously can’t count on either USA or the AKC to put honor before profit, but we hope that there are still a few businesses out there that will step up and help make a difference for dogs.
Written by Jeff Mackey