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One More Reason to Love Target

Written by PETA | January 12, 2010
dcist / CC


I ♥ Target. In addition to the mega-retailer carrying cruelty-free cosmetics and stylish, skin-free kicks, Target recently made the decision to save the lives of hundreds of frogs.

When PETA found out that Target was selling a miniature aquarium called “Planet Frog”—a tiny, plastic prison that’s very similar to Brookstone’s “Frog-O-Sphere”—we reached out to the corporation’s execs. We told them that biologists and wildlife specialists believe the mini-aquariums are cruel and inadequate for frogs and can be hazardous to children’s health, exposing them to diseases such as salmonellosis, sparganosis, and psittacosis. We also pointed out an alarming stat: Since May 2009, at least 85 people from 31 states have become ill after exposure to water frogs, according to the Centers for Disease Control and Prevention. (Hmm … National retailers start selling frogs in tiny tanks. People all across the country get sick from exposure to water frogs. Coinkidink? Methinks not.)

We asked Target to stop selling “Planet Frog,” and they agreed to do just that—easy peasy. No need to send out the troops, call on our celebrity friends, or launch a letter-writing campaign.

Brookstone execs could learn a lot from Target about how make a responsible, compassionate decision without weeks of hand-wringing. Will you ask them to follow Target’s lead?

Written by Karin Bennett

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