Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

Olympic Champion Unveils Naked Anti-Fur Ad in Beijing

Written by PETA | August 6, 2008

Amanda Beard Poses Nude to Help Save Animals on Fur Farms
View behind-the-scenes footage of the photo shoot here.

Amanda Beard, the incredibly gorgeous U.S. swimmer, has posed naked for a brand-new anti-fur ad, just as the Olympics are about to kick-off in Beijing.The Olympic gold medalist unveiled the stunning “Be Comfortable in Your Own Skin” ad just hours after Beijing officials stopped her from holding a news conference, reportedly for “safety” reasons. Hmm, what’s so dangerous about a naked lady?! So the swimmer simply moved her location and revealed the stunning ad to a swarm of reporters and TV cameras elsewhere. Given that Beijing is hosting the Summer Olympic Games this year and the horrific conditions that have been documented on Chinese fur farms, now is a great time to remind folks that animals grow fur to protect themselves from the elements, not to cover 100-lb. fashionistas from paparazzi camera flashes. The ad shows that she’s comfortable in her own skin and doesn’t need to steal anyone else’s. During the shoot Amanda sat down with us and explained: “I’d much rather go naked than ever put a dead animal on my body.” Well said, Amanda!You can get on board by signing our pledge to go fur-free pledge.

Photos from Amanda’s unveiling in Beijing:Amanda-Beard-1-thumb.jpgAmanda-Beard-2-thumb.jpg
Photo Credit: Patrick Alleyn

Amanda-Beard-3-thumb.jpg

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  • Andy says:

    China is fast becoming more Westernized. They are becoming dog and cat owners. Did anyone read about the 8 year old Chinese boy who had to take his 2 German Sherpards to be hanged right in front of him. This was done because of the rabie outbreak. If this little boy cried just imagine how many other Chinese people who had their beloved pets killed also had to feel. This is a good sign. There are animal protection groups in China and the more we spread the word the more people will listen. I too am boycotting the Olympics and I have asked my family and friends not to watch either. I agree send the fur videos out to every public venue let Oprah watch it and see what happens.

  • Allyson says:

    I dont watch the olypics anyway but htis is just veryVERY wrong. Our world is messed up enough without fur use!!

  • Judith FFFA says:

    We will most definitely not be watching the Olympics in our home. You are a beautiful woman Amanda with a beautiful heart and soul. Wonderful Ad. Peace for all animals! Most of my heroes wear masks!

  • lynda downie says:

    Very nice. Thanks Amanda.

  • CCM says:

    I’m tired of seeing the Olympics used for every political reasonable and unreasonable cause. These athletes are here for one thing…to compete against each other to strive to be the best in the world in their chosen field. Yes there is a lot of exposure to television but let it go to the glory of the athletes and keep all other causes for another time and place.

  • vegan4animals says:

    naked gets attention…good job! i have no idea why some people can’t handle naked. and thank goodness there are good people who care enough to get naked to help animals. Maybe the Olympics being in China is a good opportunity to pressure them to treat animals better.

  • Jrox says:

    Putting the TA back in PETA.

  • wncbrooks says:

    I’m with so many others here.. I wont watch the Olympics because it’s in China and China has no respect for animals at all. Good luck to the teams though. And good for Amanda for standing up and saying something PUBLICALLY. The whole problem is that this is like some dirty little secret. Send the fur video to the Oprah show Good Morning America Every news channel in America Britain across the world. It shouldnt be hidden.

  • Cynthia says:

    I think it’s great that people with high profiles are willing to stand behind such an important cause. I love animals and hope to see even more athletes and celebrities show there support and not just women but men too! Well done Amanda.

  • roxanne says:

    bbr. If a person wear andor buys leather does not mean she can’t support the antifur campaign. Why are these proponents of cruelty so extreme? If we don’t support their cruelty then we must all be free of all sins and misdeeds. Killing animals for Fur is extreme cruelty and the fur farms of dogs and cats in china is the extremist form of cruelty.

  • ml says:

    Great ad and admire Amanda but also agree with bbr’s comment. China deserves all the negative press on their treatment of animals but let’s not single them out. The U.S. Canada even Australia are no better at treating animals. Let’s also not forget which countries have the highest demand for the fur that China produces. Without demand there will not be any supply! Be fair and don’t make comments like “China is the worst country in the world and treats animals the worst.” I think when it comes to animal cruelty every country has their “worst”.

  • bbr says:

    Wow I’d rather clothes than wear fur or be naked. I am really tired of seeing your naked ad’s. You know you can make a point and get it across to people with out using naked models. There’s a lot of people I have zero desire in seeing naked. You might be one of them. “I’d rather wear this cotton shirt and these jeans than wear fur.” So I don’t want to see one ounce of leather on this woman’s body bags etc. Cuz that would mean she still supports the killing of animals for their hide? Right? Right!

  • Junko Mitani says:

    Unfortunately people who are not educated about the importance of animal lives will not think much of them. They are only told to skin the animals to hell with their screams and they will get to put food on their family’s tables. These people do not understand the first thing about what kind of place they are living in and what evil they are being made to commit. The people whom PETA needs to go after are the people who take and place the orders for the furs. These fur farm owners do not use any painkillers on the animals because they want to save money that would need to buy the drugs. They are also too lazy to actually finish off the animals they skin because it’s tiring for them. We need to understand why these people behave this way and think nothing of it. They have also gotten too numb to the animals screaming much in the way of a construction worker getting used to the sound of loud metals bashing against each other the constant hammering on the nails and the drills. It is the natural selfdefense mechanism of every human being to quickly adopt to their surroundings.

  • luis says:

    Nice picture. However the US flag when it is draped down should have the stars on the upper left not upper right.

  • Tim says:

    good cause. But at least you should display the American flag correctly on the background.

  • cmt666 says:

    It’s a great thing. Photo shoot is awesome. But they could of at least hung the American flag correctly? The Stars and Blue Field should always be on the left!!

  • Myalter Ego says:

    I support the ethical treatment of every living being. That being said I think it wise to ask the McLean family for permission to use their personal tragedy to support PETA. It is the only ethical thing to do.

  • S.Q. says:

    Honestly I don’t think you not watching the Olympics really matters to anyone. Just a thought. No one cares if someone out there proclaims “I’m not watching it this year!” Boo hoo.

  • jamesy says:

    Thank you Amanda so much for your contribution. If animals could express themselves in human words you would be inundated with gratitude from them. What you have done will truly make a difference. Even if it only stopped one person from buying a fur coat you will have saved many wonderful little souls. There’s something to be proud of forever …

  • souter says:

    Question Why is the US flag backwards in the photo? I’d send you money for one but not if the picture is incorrect.

  • Maya, CVT says:

    Can anyone answer a question for me? I am wondering how does one “Boycott” the Olympics? I know there is some kind of a chip in tvs which keeps track of how many people view a show but how do we know which tvs have it? Do all tvs keep track of ratings? I will certainly boycott the Olympic sponsors and probably not watch the Olympics but I think that would hurt this young woman who has gone through all the effort to make this ad.

  • FREE TIBET says:

    A truly astonishing ad and an astonishing lady! Beautiful rocking with great courage and a touch of glory! Continue the good work PETA i just love what you’re doing! Freedom for Tibet and all the animals!

  • Amanda Mitchell says:

    Im Not Watching The Olympics I’m Not Supporting The Olympics And I Sure The Heck Am Not Agreeing To The Olympics. Did You Hear That They Took Water To Fill Up Some Lake For The Rowers? And That Water Was To Be Used To Feed Crops To Feed People? GOOD TO KNOW! They don’t even care about their own people. I truly wish they all could watch a PETA ad and than tell me they agree with the cruelty.

  • Mike Quinoa says:

    Thanks Amanda! The photography is stunning as is the model. I saw 3 young raccoons as I was walking home from work the other night. They were very amicably sharing a dish of cat food left on someone’s front lawn. Why anyone would deprive these beautiful creatures of their life just to satisfy a whim of selfish vanity is beyond me.

  • Eric says:

    Great job Amanda! I wish you all the luck to do well in the olympics but I will be boycotting it this year due to the location. NBC does not deserve high viewer ratings for airing the olympics in such a sick and distraught country such as China atleast not as long as it’s animal and human rights remain in the cellar.

  • r says:

    The olympics is being held in the worst country on the planet. I will not watch the olympics nor patronize any sponsors of the show. I am hoping NBC will suffer loss revenues from the awareness of the populace from not viewing this show. By understanding and admitting the cruelty that lies behind the dark side of this country only then will china as big as they are stop HORRENDOUS EVIL BARBARIC PRACTICES AGAINT THE ANIMAL WORLD.

  • Emma says:

    I shall not be watching the Olympics this year as I don’t want to think of animals suffering in Fur Farms while the whole of China is celebrating. I’d rather save all the animals instead.

  • Saucy says:

    This is very hopeful. There is hope. Hopefully. Those meanies sure as heck arn’t going to put the atheletes in prision. Hopefully the chinese government will figure out they can weather some bad press and still survive. But who wants bad press. Better to make some changes. Not only look good but do good as well.

  • Carla says:

    Sorry Amanda you did great!! BUT boycott the olympics friends!! No matter how much I love to watch this time I won’t because of the location. I just can’t… “KILLING FOR FUR IS DEAD WRONG”!!! Save the animals!!

  • Kelley says:

    Good Luck Amanda!