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PETA’s Cussing Makes New Yorker History

Written by PETA | June 3, 2011

Thanks to the exhaustive researchers at The Awl, we now know that the New Yorker magazine, whose editors have historically shied away from profanity, never used the word “a******” until a reporter wrote about observing PETA VP Dan Mathews as he placed an “I’m an A******. I Wear Fur” sticker on a mink-clad shopper at a swank department store.  

Back in 1994, a New Yorker writer followed Dan to the fur department at Bergdorf Goodman, learning en route that animals killed for fur are electrocuted, bludgeoned, and skinned alive. A salesperson promptly called security when Dan mentioned to her that chinchillas are killed by genital electrocution. Unabashed, Dan slapped the aforementioned sticker on the back of an unsuspecting shopper’s fur coat on his way out. Dan says he got requests from all over the country for the stickers for months after the article ran.

Who would have ever dreamed that Dan’s playful prank would win animals a lasting legacy in the annals of New Yorker history? But wait—there’s more! For a limited time (OK, it’s not really all that limited), you can pick up some fun anti-fur stickers for yourself by visiting You’re #&*@% welcome.

Written by Michelle Sherrow

Commenting is closed.
  • Jeannie V says:

    PETA please bring back these stickers!! Seeing someone wearing fur makes me sick and having these handy would definitely make me happy.

  • Dharshan says:

    Well according to me,there is presently no fouler insult than being called a “human”! No other creature has been as wonderfully destructive! So next time dOnt call someone a bitch or pig-call them a “human”!

  • Ashalaylay says:

    PAH this is nicee. People who wear fur should be ashamed an should be covered in these stickers!

  • Rachel Davidson says:

    This is awesome! XD

  • aclineo says:

    haha couldn’t have said it better myself new yorker!

  • Saucy says:

    That’s where those stickers came from. That was fun. Oh’ Bring ’em back! They are back? What? And they were in such short supply. I could only get my hands on about ten of them. As awful as it sounds to go up to a fur wearer and compliment them on their coat, why else would go up and pat a fur wearer on the back. Reminds me of those Mars Candy Co. stickers. Drowning mice for milk chocolote. Oh’ that’ll make your chocalate eating experience more enjoyable. They were so diligent about getting those stickers off that store. Shucks, I saw them on every phone booth surrounding that store. So, Dan defrocked the New Yorker ayh? I know I am preaching to the choir here, so I don’t have tell you all this, but, it is more important what goes into your mouth then what comes out of it.