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Maker of Newport Cigarettes Bans Animal Tests

Written by Alisa Mullins | February 24, 2014

Lorillard Tobacco Company, the maker of Newport cigarettes and the third-largest manufacturer of cigarettes in the U.S., has issued a new policy banning all animal testing unless such tests become required by federal regulations in the future.

Cute Rat with Pink Flowers© Jody Boyman

The landmark move follows several years of discussions between Lorillard and PETA that culminated in a shareholder resolution submitted by PETA in December in which we pointed out the effectiveness of non-animal testing methods and asked the company to ban all non-required tests on animals. We withdrew our resolution after reaching the agreement with Lorillard.

In studies published as recently as 2012, though the actual experiments were conducted several years before, Lorillard reported cruel tests on rats in which the animals were forced to inhale cigarette smoke. In a new policy statement posted on its website, Lorillard says:

It is the policy of Lorillard, Inc. not to conduct or commission research involving animals and will in good faith otherwise not use animals unless necessary to meet regulatory requirements. In order to eliminate animal testing, Lorillard R&D will use scientifically accepted or validated alternative test methods and technologies that avoid the use of live animals.

The move makes Lorillard the largest tobacco company in the U.S. to have ended tests on animals and the second largest in the world, after the U.K.-based Imperial Tobacco.

PETA is keeping up the pressure on the two other tobacco giants—R.J. Reynolds and Philip Morris—to follow Lorillard’s lead and stop testing on animals.

R.J. Reynolds and Philip Morris have conducted tests in recent years in which animals were forced to inhale cigarette smoke, eat tobacco, and have cigarette tar smeared onto their bare skin. In addition to being cruel, these tests are not required by law and not applicable to humans, and superior non-animal tests are available.

PETA has filed shareholder resolutions with these companies similar to the one we filed with Lorillard. In the meantime, you can help put a stop to these tests by urging the Food and Drug Administration to follow the lead of other countries and ban all tobacco companies from conducting tests on animals.

Commenting is closed.
  • Proof; Scientists are cruel & and barbaric.

  • Ginger neimo says:

    Because of animals- I stopped smoking. Because of animals I feel and look so much better. Thankyou.

  • O. Diamandopoulos says:

    There’s no actual need to test your products on live animals when you can achieve better results using computer simulation! Please Stop using live animals. I already never wear or wore lipstick nor any other cosmetics for the past 25 years. Will vetoe your products and pass word you are using animal testing wherever whenever possible!

  • We know smoking is harmful – to continue to use animals to do any further testing related to smoking “harmful effects” is riduculous and inane. Humans just need to stay away from and stop smoking – leave the innocent and defenseless animals alone! They are not object for us to use and abuse according to our selfish whims!

    Thank you!

  • Pat Bruce says:

    This is digusting cruelty , people smoke of there own free will knowing the danger , it is well known that it is harmful so why keep testing it’s wrong .

  • Margaret Laird says:

    Why are they still testing cigarette smoke as they already know it is harmful. Leave the helpless animals alone.

  • Bob Wojtyniak says:

    In the Bible it is said “humans were given dominion over the animals”. Most assumed that meant domination. But the ancient definition of dominion actually means stewardship — protection and nurturing.

    God is watching what we are doing. He is NOT happy with the cruelty that some of you are inflicting on His creatures. Remember …….. He has His ways of paying back !!!

  • dave smailes says:

    I’m changing to Lorillard.

  • Christina Velasco says:

    “The soul is the same in all living creatures although the body of each is different. ” ― Hippocrates.

    ” The greatness of a nation and its moral progress can be judged by the way its animals are treated.” – Mahatma Gandhi

    “One of the first conditions of happiness is that the link between Man and Nature shall not be broken.” – Leo Tolstoy

  • mini597 says:

    More violence towards our animals. Shame on them.

  • Eugenie Kapp says:

    If you choose to smoke, damage your lungs and risk cancer it’s your decision and you have that right. Nobody has the right to forcefully infict it on an unwilling animal!

  • Kartik Shah says:

    Thank you Lorillard. It is about time that test on animals be stopped and be banned. It should be made a criminal offence and non-bailable. Never seen an animals smoke. So why don’t we use human beings instead. You want to smoke, you suffer. Have not had enough studies and testing to show that smoking is harmfull in any which way???

  • Rochelle Emanuel-Smith says:

    I supported Phillip Morris until now. Absolutely revolted and disgusted by the company. Thank god for Peta shedding light on the truth. Never again!

  • Jen says:

    Thank you for being human Lorillard

  • Marilyn says:

    seriously! After all the evidence they’re still acting like they care about the health of those who smoke?! We already know the truth; smoking kills.

  • this is really sickening if these tobaco companies want to do any tests there are other ways with out testing on any animals or if they want to use an animal to do this cruel test . .why dont they do these tests on them selves that would be more useful as only humans smoke . stop these evil cruel tests on animals they feel fear pain as we do

  • Andreas.W. says:

    If there must be a smoke research. As for tumor research, why not use artificial skin? Created skin from laboratory and not the skins of animals

  • carol frayne says:

    It has been known for generations that smoking causes lung cancer and other types of illnesses so why do these people continue to make animals smoke? They do it because there are all types of subsidies out there enabling them to do so. We see the end result of people smoking all the time. People having lung cancer and people who have had to endure smoke inhalation through their working with people who smoke. Smoke related illness kills people every day. I see even young people carrying oxygen tanks so that they can breath. I cannot imagine what torture it is for an animal to be physically restrained in a glass jar and then have to inhale all day and all night long cigarette smoke. Anything you inhale for long enough will cause illness.

  • Sandra L. Leaper says:

    About time, animals don’t smoke. Duh! They don’t use cosmetics either.

  • carol says:

    Cruel. Barbaric. Primitive. What are you doing??!! Why would you continue these useless tests on animals? Follow Lorillards lead and ban all animal testing.

  • Sandra says:

    This is just to barbaric to conceive! Karma cigarette people!

  • GOOD LORD. THIS is SO ARCHAIC! More and more people are quitting cigarettes. This is SO 1958! We NEED TOUGHER laws against this sort of thing on living breating feeling creatures. We need more people whose scales are balanced in caring for people AND ANIMALS! AS GOD WANTED!!

  • Michele Piver says:

    Thank you Lorillard!

  • maryann says:

    do away with all people hurting animals in any way………………………….

  • Andrea S. says:

    ”The question is not, can they reason? Nor, can they talk? But, can they suffer?” Jeremy Bentham, philosopher, 1748-1832.

    Social responsibility, ecological preservation and evolution of consciousness are the challenges of this age. It is evident that we have not yet fully evolved as a society when the unconscionable practices, cruelty and the inhumane suffering of ALL afflicted animals (no matter what the reason), is still a reality in the 21st century.

  • Sue Melnyk says:

    Well done….thanks for stopping the cruelty !!

  • THANKYOU!!!! I thought about this for weeks after I first saw the picture, it was so horrible. I posted your site to my FB page to thankyou from everyone.!!

  • Nadine Shrewsbury says:

    Please help to protect all animals from such atrocious acts.

  • Eileen B says:

    This is a very positive step for one company while it makes the tobacco companies that still test on animals stand out in a negative way, as if they don’t have a lot of negativity toward their products already. Testing on animals is not necessary, plain and simple.

  • Cindy S says:

    I’m not understanding what they are still conducting tests for. It has been proven that cigarette smoke is harmful in many different ways so what else are they hoping to prove?

  • Fran Bryerton says:

    I am so disgusted with the inhumane treatment these animals are subjected to. Anyone doing any of this barbaric practise should be charged by the Humane Society with animal cruelty. Why are they allowed to torture with sadistic, barbaric, painful methods and not be judged by the law? Shame on all of you.

  • Romola Newport says:

    Humans chose to smoke non human animals do not have a choice when they have to endure this cruelty from humans.

  • katie says:

    Disgusting. This needs to STOP! And one more reason to NOT smoke, too!!!

  • Tucker says:


  • honest says:

    this tabacco company, abuse of animals ! is wrong and is not good to nobody to experimenting on mice or monkey,because all we know smoke kill you! those people ‘s use tax money for have fun on animals not for testing . What this company doing on animals is good to nobody ! JUST STOP TESTING !

  • Mary Riblett says:

    Stop this unnecessary and inhumane abuse!

  • Cindy B. says:

    This is just out right WRONG!!!

  • Maxine G says:

    Wonderful, I hope this is just the beginning and will move others to follow suit. Way to go!

  • Patricia Wicker says:


  • Peter Rylander says:

    Please STOP Animal abuse in ALL WAYS!!
    We are so many people in Sweden that dont like this!!



  • The dangers of smoking is established and there is no excused for subjecting animals to torture – for what? Get civilised!

  • chris says:

    :(, I don’t understand the need to put animals at risk and suffering for any animal testing. This must stop now.

  • Ashie says:

    Great news!! Thank you PETA! What would animals do without you….
    I always make sure that the product is cruelty free and not tested on animals…I love our animal friends and I am so proud of PETA for taking care of my friends!!

  • Debz Jones says:


  • Jola says:

    Fantastic , we going to right direction ,,,,thank you …

  • Clair nursey says:

    This is good news there’s no need to test in animals they don’t wear make up so why test on them and if we were ment to wear fur we would have been born in it

  • etienne says:

    No one need to follow old regulations involving animals in research. It is important and appropriate to use science to foskning of people, we live in a modern world where technology is used…I want to thank Peta for a very good work in this important matter…

  • dawn says:


  • Arielle attar says:

    Please stop stop stop doing test on animals , its not because they dont speak That you CAN si what you want. Its god créature we have to respect them , its disrepecting god . Please stop any animal test and crualty