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An Inconvenient Suit

Written by PETA | July 13, 2010

“Ethically handsome” blogger Joshua Katcher, a multitalented artist, a writer, a producer, and an eco-style guru, has created an epically handsome ad that shares some baaad (sorry) news about one of climate change’s lesser-known black sheep (sorry)—the wool industry:


Discerning Brute Ad


Did you know that sheep outnumber people by more than four to one in Australia, one of the world’s largest wool-marketing nations? Not only do all those poor sheep create an awful lot of climate-cooking methane gas as a result of, ahem, “enteric fermentation,” they also produce an enormous amount of waste, which contributes to both air and water pollution. Sheep farmers also love to douse animals with toxic “sheep dip” and advocate killing off all manner of wildlife (kangaroos, dingoes, and rabbits in Australia and coyotes in the U.S.) in cruel ways (poisoning, trapping, etc.) because they compete with sheep for land and, in some cases, harass and kill sheep before the farmers can do that themselves. And don’t even get me started on the mulesing mulitation, which is definitely in the running for the world’s cruelest “standard agricultural practice.”

So, if a fleecy three-piece is out, what shall Cinderfella wear to the boardroom? Try this on for size, you handsome devil angel, you.

Via The Discerning Brute

Written by Alisa Mullins

Commenting is closed.
  • Hester says:

    Glad I’ve finllay found something I agree with!

  • Rev. Meg Schramm says:

    Just so you know…rabbits were brought to Australia by European settlers. With almost no natural enemies except possibly dingoes they quickly overwhelmed the local ecology. Australian farmers have “rabbit roundups” where the thousands of rabbits are penned and then killed either by clubbing or shooting. One young boy being interviewed about this stated he participated in one round up but will not help again because he could not stand the sound of thousands of rabbits screaming. By the way the model in the ad looks a lot like the character Rodger Sterling from the series “Mad Men.” A couple of seasons ago there was a “Mad Men” episode dealing with the fact that in the 60’s most dog food was made from horsemeat perhaps PETA could work with the producers on getting more story lines like that one in the series.

  • Katie says:

    Joshua Katcher the Discerning Brute is the brother of a girl I was friends with in elementary and junior high. What a small world! I admire everything he does for animals and it is amazing to see one of my social connections make it this big!