Skip to Main Content


Written by PETA | April 7, 2009


elephantjournal / CC
Tofu Love

To pass the time on long, boring drives, I often stare at passing license plates and rack my brain to decipher the messages. There are definitely some hilarious ones, but I’m most stoked when I see a plate with a compassionate message.

Unfortunately, no one driving through Colorado will be seeing the personalized license plate “ILVTOFU” anytime soon, thanks to the DMV’s rejection of the message as “possibly offensive to the general public.

Wait, what? How is loving tofu offensive? (Aside from this video, of course.)

As it turns out, the license-plate approver had an entirely different interpretation of the message, as in I-LV-TO-eff-you.

While it’s a creative interpretation, it’s not exactly what the Colorado mother of three vegetarian kids had in mind. Hopefully, with a little explanation and maybe even a tasty sample of the jiggly white stuff, the rejection will be overturned and her car can become the vegetarian-message-on-wheels that it was meant to be.

How about you? Do you have a personalized plate with an animal rights message? Spill the details below.

Written by Jennifer Cierlitsky

Commenting is closed.