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Hugo Boss to Phase Out Australian Wool!

Written by PETA | April 18, 2008

Following discussions with PETA about the extremely unpleasant habit that Australian Farmers have of mutilating lambs in their care, Hugo Boss has announced that it will phase out the use of Australian wool that comes from lambs who have undergone the mutilation. Here’s what they said:

“HUGO BOSS disassociates itself from mulesing because it contravenes our corporate values … [and] has decided to phase out the use of wool from farms that perform mulesing—including clip mulesing. Should mulesing not have ended completely by 2010, HUGO BOSS will refuse to purchase wool material from farms that perform mulesing.”

Hugo Boss isn’t the only company to make such a compassionate decision this month—IC Companys (the massive Danish clothing retailer), has also pledged to get all their wool from outside Australia until the Aussie sheep farmers can figure out a way to raise animals that doesn’t involve slicing them up with gardening shears. Both companies have also rejected the ridiculous “clip mulesing” alternative, which involves using clips to clamp down on the sheep’s skin so tightly that it dies. So the farmers are going to have to figure something out that’s actually humane. We’ve got tons of suggestions.

Commenting is closed.
  • Nichole says:

    I agree with the other aussies who have commented here. I think it is incredibly ignorant to take a stance on an issue that you aren’t drectly involved in and don’t have all the facts about. Didn’t Pink recant her support for Peta in the mulesing debate after being presented with the facts? And the fact is this At this time to keep sheep healthy and producing some of the most amazing wool in the world mulesing is a necessity albiet a sad one. But until an effective alternative is thought of and I can assure youthe farmers are trying. This is their very livelihood we are talking about. Then mulesing is the only way to prevent sheep from suffering a hideous and slow death due to fly strike. I certainly know which I would prefer.

  • Woolgrower says:

    Holly Can I politely suggest that while you may have been to farms you haven’t been to a large scale Australian sheep farm and you HAVEN’T seen an unmulsed maggotty SMELLY festering to death sheep? Because if you had you might think differntly about mulesing at the moment it’s the only EFFECTIVE procedure available. I’d also like to know how you think that by leaving the animals alone they will be better off. Take a merino sheep for example Unshorn uncrutched and unmulsed it’s lifespan would be…about 1 year maximum..and it’s death would be slow and agonising. Is it your goal to wipe out merino sheep entirely?? I’m sorry but that’s the most bizarre thing I’ve read since I got on this website to find out what all the fuss was about with mulesing…I’m shaking my head in disbelief.. But I’m also proud that the Aussie farmers designers and celebs are standing up to PETA and have started a petition Which I have gladly added my name to.

  • Patricia Visciglio de DIAZ says:

    Stopde tanta crueldad hacia los pobres animales..Que le pasa al hombre? Basta HUgo Bossy algunos mas que se dedican a lucrar con animales…Boicot Boicot Desde Argentina y Brasil. Atte una amiga de los animales y protectora

  • Kurt K says:

    Signe I have never seen anybody wear a fur coat made from a sheep! I hope you don’t wear wool socks though! If you do I would suggest Smart Wools! I’m telling you Smart Wools are the best socks ever!

  • Holly says:

    Kimberly and Kristie olive Many of us have been on farms with animals and have seen how things are done and why. We believe that we are evolving into a new world where animals wont be used their fur their milk or their flesh. Sheep farmers Cattle farmers Pig farmers Chicken farmers all animal farms that today use animals for profit and human consumption will slowly be phased out and questions like should mulesing be forced on sheep to save the sheep and its wool from becoming flyblown or should cattle be shot up with growth hormone so they can produce more milk will be questions our future generations wont have to ask and the animals wont have to suffer the consequences of. Peta and other groups who are looking out for the animals welfare see into this future. They know that farmers will move on to different ways of living off their land and away from animals being used up for a human way of life. We will look back on this time as a transition period into a kinder world an awakening into peace and kindness for all creatures large and small and a world saved as a result. Go Vegan…

  • Signe says:

    Oh my fucking God…I have just watched those horrible videos of the foxes and sheep getting abused tortured and slaughtered and it absolutely made my stomach turn. I honestly thought I was going to throw up. I got so emotional too that I wasn’t able to watch it all the way to the end. I had to stop it. I had to. My hands are shaking and my soul is hurting from witnessing this inhumane cruelty. I mean I kind of knew that the animals very treated awful but I really wasn’t at ALL prepared to digest what I just saw. It makes me ashamed of our race the human race..WTF gives us the right to behave like that?The most scary part of the whole thing is those people who are aware of the cruelty but ignore it and make profit out of it. Fuck fashion. I really mean it fuck that stupid industry. I’m quite stylish myself and I can afford what I like but I have never worn fur and I most certainly won’t ever start. Everybody ought to watch these videos because one thing is knowing about the cruelty easy for some to ignoreanother thing is to actuelly SEE it with your own eyes. Insomnia here I comeo

  • Kimberley says:

    The only informative thing abut this website is the revelation that the world is filled with so many hopelessly ignorant and easily led people. Instead of simply glancing at mulesing and then running off crying about how ‘cruel’ it is why dont you stop to consider the facts in the way that any person with a bit of common sense would do. Firstly it is blatantly obvious from your ill informed opinions and comments that most of you have never set foot on an Australian farm in your life. if you had and had actually stopped to talk to some people in the industry about the measures they take to prevent fly strike and tried to understand the situation then you would realise that mulesing is in fact a humane alternative to being slowly eaten alive by maggots. You enthusiastically put about the view that farmers are cruel cold hearted people who neglect their animals. this is a load of bullshit. my family has been involved in farming for generations and i can tell you that the welfare of our animals is teh first thing we’re thinking about when we wake up in the morning and the last thing at night. nearly every decision we make is based on their wellbeing and welfare. these animals are our livlihood and it is in our interest to ensure they are cared for to the highest standard possible. if a better alternative to mulesing could be found that would be ideal but to try and rob families of their livlihood by spreading ignorant rumours to stupid people who have nothing better to doand no more sense than to spread these ill informed assertions around is not the right answer. if peta really cared about the welfare of animals they would stop trying to discredit those of us who spend our whole lives working with them. i resent being told by a whole heap of people who live in the city and know nothing about anials or what is involved in looking after them that what those of us in the industry do is cruel.

  • lynda downie says:

    Great news! Thanks for keeping up the pressure Peta and not allowing them to get away with the more “humane” method of clip museling. They can’t pull the wool over Ingrid’s eyes.

  • Kristie olive says:

    This not mulesing sheep is cruel! Don’t ever think the people who do these jobs enjoy the act. Have any of you seen a flyblown sheep? They go mad with the itch and smell then just lie down and die. I live in an area where sheep is a major industry and my partner is a shearer he has bought home a few lambs whose mothers have died because of flystrike and these latter go on to die also from the same problem. These alternatives may work on farms a couple of acres but I can’t see how they would work on properties thousands of acres with thousands of head of sheep. Crutching is done in our area too and this seems to work to a degree. Spraying insecticides can’t be good for the environment either. If many of these alternatives are implemented people would not be able to afford to buy wool products I can’t now and my partner works in the industry. Don’t get me wrong I am fully for stopping the fur trade stopping whaling and any other form of unnecessary animal cruelty. The way I see it it’s not cruel if it is going to stop something that is cruel.

  • Annalena says:

    Tasha. The opinion that all Animal Rights activists only care about cute and cuddly animals is false. I care about all animals including insects. Look at the ethical insect trap at the store on this site. A cuddly kittenhyenanaked mole ratsnakespiderbataye ayeratcrowpuppy horseslothwolf etc all matter to me. I have been injured by animals before.I know that not all animals want to cuddle with me. It doesn’t matter they deserve consideration and respect! Yes we are on the top of the cycle and thus we have the resposibility to take care of all other animals. A lion does not have the choice to kill to survive but we do. The comparison that other animals eat meat is not viable. Other animals do not poachfactory farm or wear each others skins.

  • Mike Quinoa says:

    Tasha Your statement “I don’t see animal rights people protecting bugs including those that are endangered” is incorrect. Tennis pro Peter Burwash once forfeited a match to avoid stepping on ants on the court surface. Humans could not survive without insects such as earthworms and bees. By the way which insects are endangered?

  • jay says:

    For fear that my comment may be regarded as inflammatory I felt it necessary to show my hand. I have a high regard for PETA though I am not a member or a vegetarian. My regard stems from the fact that people at this organization are commited to something beyond themselves. I furthermore think that the underlying tension which drives an organization such as this is “the problem of pain” and here we have people who genuinely are trying to do something about that. I however differ with regard to the approach or the expected outcome. The way I see PETA dealing with this “problem of pain” is to try to get as many people as possible and eventually everybody to become vegans. The hope is that we can stop the suffering by not eating animal products. I agree that we will stop some suffering but it still doesnt answer the question to satisfaction. For suffering does not start and finish at the slaughter house. If you live you will die. And some will die in great anguish regardless of whether they ended up in an abattoir. I think there is value in trying to make things better but we first need to know what is wrong. What is wrong is not a question of diet its the condition of our souls. Inside we are not gentle spirits we are avaricious beasts and though we remove our craving for meat if we turn the page we will find many more deadly vices “a zoo of lusts a bedlam of ambitions a nursery of fears a hareem of fondled hatreds. My name was legion.” There is no doubt that this is a broken world. A father in a nearby town recently killed his 3 kids with a knife. How does this make sense? It doesnt. And we cant reverse this great wheel by sheer dogged determination. We are like a bee flying into a pane of glass. And now to show my hand fully. I believe there is only one way to deal with this problem of pain and specifically only one way that give hope and that is through God. If God would make us whole then we can start to make this world whole. And I’m not talking about a sterilized tamed manufactured obedient impotent convenient deity but I refer to Christ.

  • jay says:

    Michelle Animals die as a direct result of every meal you eat whether vegan or not. This is not the hundred acre wood.

  • rojo says:

    Michelle sheep don’t have to die to produce wool it’s not like the fur industry.

  • Aus Veg says:

    I have said this many times but I cannot stress it enough. As an Australian I believe this cruel practice is dreadful and must be stopped. One of my best friends and I have even decided to start a cruelty free fashion line! Watch this space!

  • tasha says:

    Animals don’t understand laws otherwise I’m sure we would include them. You have to treat them humanely sure. I agree with that. But human need vs. animals… come on people survival of the fittest. We happen to be on top of the food chain. Take advantage of that while you can. I don’t see animal rights people protecting bugs including those that are endangered. They act like children picking only the cute animals. What happened to sticking up for your own kind? Or getting up off your butts and out of everyone else’s hair and play with some wild animals. They aren’t so cute and cuddly in person.

  • Holly says:

    Its sad sheep are like cows in that they are used for their wool until they are all used up then killed. someone said if you are a vegetarian and want to save animals go vegan…and use no animal products including wool. but this is a great step in the right direction…I am glad for it and for the sheep who at least wont suffer mulesing.

  • ella says:

    nothing should have to suffer either for anyone else.. or any person to live.. nothing shoudl be abused either for ‘entertainment’ .. nothing shoudl lose it’s freedom.. for us.. I hope all those CULPRITS out there are listening.. they konw exactly who they are..!