Happy 28th Birthday, PETA!
Happy birthday to the largest and hardest-hitting animal rights group known to humankind! We’re bold, pragmatic, and provocative, and in our old age, we’re only getting better at meeting the needs of animals the world over—and we even manage to look good doing it. Seriously, have you checked out our campaigns recently? 28 must be the new 20, ’cause we keep getting sexier!
However, some people think that some of our campaigns “cross the line.” Hmmm, if you were in a battle for your life—as the billions-with-a-“b” of animals in slaughterhouses, on fur farms, in laboratories, and in circuses are—wouldn’t you want a defender to come to your rescue who is mighty ferocious and not afraid to take some flak? Well, in 28 years, PETA has never backed down from a fight. And believe you me, we can take a hit. Lawsuits, federal investigations, infiltrators, slanderous news articles … the list go on. Yet we’re stronger than ever in our relentless battle for what’s right, and we’re gaining momentum every day.
From the boardroom to the classroom, we employ every tactic and tool we can get our eager hands on in the defense of animals, so send us your ideas and we might add ’em. Now, maybe you’ve only heard about the colorful tactics we use to catch the media’s attention, but that’s only a fraction of what we do. Here’s a quote from PETA President Ingrid E. Newkirk:
Few people know the depth of our work, as it is mostly our stunts that make the news. While cruelty to animals is a serious matter that should elicit widespread public outrage, efforts to reach the public through more serious means often fall on deaf ears in a world in which sex sells and there are both a war and an economic downturn. . . . Forgive us our bikinis and our shock tactics, but our message that all beings—both human and nonhuman—deserve compassion and respect is one that we must work hard to make heard.
So, in celebration of our anniversary, we decided to give y’all some free goodies for showing us your stuff. Here’s the contest—let us know your favorite PETA victories (you can totally cheat by going to this heartwarming site), and you’ll be entered to win a copy of the acclaimed documentary I Am an Animal on DVD. It answers quite a few questions about PETA and our tireless president that you might have had—and it just might get ya fired up enough to join us! If so, we’ve got a bikini with your name on it!
Written by Missy Lane