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‘Happiness Is a Dead Animal’?!

Written by PETA | February 26, 2010

Ask a million different people what happiness is, and you might get a million different answers. Happiness is … a warm dog. A choice. A girls’ night out.

Now animal agriculture proponents are talking about launching an ad campaign boasting, “Happiness is a dead animal.” That’s right—the communications “whiz” who proposed the slogan has got people arguing that it’s high time “to take a positive approach and tell [the public] to go ahead, eat that dead cow, it’s OK.”


crispyontheoutside / CC
meat locker


Wow. I mean, wow.

When farm operators and immature steak addicts are done yucking it up about this ad campaign, they’ll still have trouble explaining how “it’s OK” that downed cows are left to languish for days; that male baby chicks, who are “useless” to the egg industry, are ground up alive; and that farm workers get away with kicking, stomping on, and otherwise abusing animals. Good luck telling that umpteenth heart attack victim’s weeping wife and children how “it’s OK” that all those bacon cheeseburgers helped make their loved one obese and unhealthy and his ticker to conk out at 50 years young.

We’re not concerned that this ad campaign will actually get the green light. Oh, no, no, no. That’s not it at all. We’ve already seen this type of sophomoric pro-meat push on T-shirts, bumper stickers, etc. Yawn. Been there, done that.

At this point, the biggest concern we have about this moronic ad campaign is that they’ll decide not to run it. Someone might figure out that farm operators will have an even tougher time convincing anyone—from Jane Doe to legislators—that they care one bit about the animals in their charge if they announce to the world that they believe “Happiness is a dead animal.”

Your thoughts?

Written by Karin Bennett

Commenting is closed.
  • Jessica S says:

    As a vegetarian I just wish that people would at least come to their senses and realize that they are KILLING helpless animals! People tell me all the time that they’re only animals we’re at the top of the food chain for a reason they’re raised on farms to be eaten. AND!?!? That just makes it worse! Imagine if you lived your entire life on some cruel farm where you can get beaten at the will of a farm worker! And the only thing you have to look forward to in life is being in some greasy fat guy’s McDonald’s? Sounds like a dream right? Yea try a nightmare!!!

  • Kushagra says:

    it is not a matter of personal choice as many think. Slavery was once a personal choice racism was and sexism was. These have all been stopped now and are not choices anymore. Similarly one may think meat eating is a personal choice but what is wronginethical has to be stopped.

  • Loreen says:

    I understand where LuLu is coming from completely. When someone is so PASSIONATE about something it is hard to view things that arent as they view them. Maddy’s comment does annoy me because even though it is great that she is Vegan its not so much that it “isnt enough” or “thats not good enough” its just the kind of attitude thats like oh well I’m doing my part so I can sleep at night and not worry about anyone else. I disagree with that attitude completely! When I spend hours and days and weeks sharing my knowledge with people who are uniformed just so I CAN sleep at night! LuLu is right! With an attitude such as Maddys its almost a lazyness and is really insulting to the people who choose the vegan life style to make a change in the world not just so they can sleep at night.

  • Irma Hooten says:

    Great moments and opinion all the way around!! Ive never really been a red meat eater..but recently about 6 months ago i totally went vegetarian….but just have a question that i cant seem to get a straight answer…..I dont claim to be vegan not yet but are cows hurt for making of cheese? butter?

  • Maureen says:

    It is unfortunate Megan that people use and abuse animals for profitalthough this has gone on in years past you and everyone else can make a difference Just do not buy “Made in China” Just campaigning against cruelty is not enough. We must LOOK AT LABELS. If you look at our market at least 80 is made in China go into ANY store and read where it comes from”MADE IN CHINA” When you hurt them where it hurts most ie pocketbook. Things start to change people start to listen.In order to make a difference we will have to make a stand. Yes we all will be inconvienenced looking at every label but what a powerful message it sends. We will no longer tolerate the suffering the torture and KILLING of these animalsIt is because we choose to live this way we are paying the price for novelties to the extreme “ie” fur coats trinketsfood. And who do we blame more “the suppliers or the people all of usthat buy it and leaves us wanting more.

  • Megan says:

    Really?? What the $ is wrong with people! I just dont get people sometimes! Anything they can do to make a buck…. DISGUSTING!

  • Maureen says:

    Lu Lu why so much anger.Not everyone will agree with you when someone responds to a question or has a remark you should not take it so personal.Maddy is only expressing her opinion A GREAT OPINION AT THAT.This is what is wrong in our world today. People ridiculing someone else’s opinion dresscar they drive religion valuesmoralesI could go on and on. It is not up to me what other people put out into the world what is up to me is me standing up for what I believe in taking pride in my value systemhelping another person whether in conversation or just to lend an ear.Well anyway Good luck to Maddy having a voice says it all.

  • Maureen says:

    As horrible it is to see things of this nature we also have to remember China China is the 1 animal abuser how many times do you go into a store and buy cute sweaters for your animals or bowls to feed them in.Toys for your cats. My point is LOOK AT LABELS DECIDE not to buy. The U.S. imports from ChinaThe sickest was finding out they were killing cats for their fur only to put it on a toy that resembled a cat DID YOU HEAR ME. We need to stop the insanity in this country if you start to read labels you will find out where you are purchasing your goods from.When a country does things like this it is because they see there is a need for it. If you stop buying these horrific things for your children and explain to your kids a kitty had to be killed for that toy then and only then can we start to make a difference. China even lies about what kind of fur it actually is JACKAL DOG so on and so forth put in an effort to not only help ANIMALS for dinner but ANIMALS every where.If we started with China WHEW we could put a decline in their sales…..

  • John J says:

    Maddy Goodluck and enjoy your personal choices. Ignore fanatics like Lulu she knows not what she is doing.

  • John J says:

    Lulu Your condescending comment toward Maddy is exactly what I’m talking about. You just don’t get it. It’s not enough that she doesn’t eat meat. And you have no idea about my personnel commitments to protecting animals. See “fanatic” equals ignorance and that hurts the “bigger” cause. So I’ll stay as far away from people and organizations that promote venom like spit at others. Not trolling just engaged in the “greater” good.

  • Lulu says:

    Oh MaddyGreat that you’re vegan but manymost of the folks here are animal activists. Your Kumbabya attitude about meat and “personal choice” does little to help animals beyond your three squares. And John JThis “fanatic” wonders why trolling around these parts. You must be curious or perhaps furious? about PETA’s efforts to help animals. Either way I’d say that means “another job well done” by PETA.

  • john j says:

    Well said Maddy. But fanatics just don’t get that.

  • Andre Inglis says:

    People don’t mind the animals being dead so much as they mind the animals SUFFERING before that death. These animals live a life of hell and die in the most gruesome ways. People just need to be aware of this. We are here to send that message.

  • Marnie says:

    That’s awful… where’s the health aspect. Tricking the public with disinformation and the slogan tops it absolutely. Pervert ad !!!

  • Maddy says:

    I would just like to point out that it is a person’s personal decision to eat those bacon cheeseburgers. It’s not like the food company straps him to a chair and shoves it down his throat. People choose to eat meat and they pay for it later on but it’s still their choice. I’m a vegan yes because I made that choice and hope to live a healthier lifestyle. My family has come to accept that I don’t eat meat and they don’t ridicule me so why should I ridicule them? Your life is lived because of personal choice. Period.

  • Lauren says:

    Really? This is a new low for the meat industry. And honestly I hope they choose to run the slogan. It’ll make them look even stupider then they already are. Being vegetarian rocks! Im fourteen and I hope that everyone will realize that meat is just a dead animal’s corpse.

  • Raena says:

    I think this ad would be a great step for vegetarianism. The majority of consumers looking at this ad will not agree that “Happiness is a dead animal” instead they will be turned off about eating meat. Most of the meat eaters I know don’t like to think that they are eating dead animals so it will help illuminate the truth. I would love them to create an ad that said “Happiness is a tortured factory farmed animal” so people can get a real hold on what they are eating.

  • annie rogers says:

    this is a matter of consciencei choose to have a clear one. GOD never intended for his creatures to be treated this way by by his children.

  • kyla says:

    I’m 15 and I HATE meat. I only use to eat chicken but now I’m a vegan. The only thing I hear is Were carnivores we need meat to survive! For my speech at school I decided to talk about veganism and i did some research and talked about how we aren’t carnivores and don’t need meat dairy or eggs to survive or get strong i also talked about the abuse of animals the planet and your health from meat dairy and eggs. Some people are just so mislead.

  • rachelle says:

    no to me happiness is a rescued animal happiness is a happy animal…..depression is what results when i think about the horrible things that are being done to animals. and i get depressed. but i pray and pray and pray for all the animals to be rescued and i’ll never stop until that happens.

  • meagan says:

    Do these people have nothing else to do with there lives but to see living things being tortured!!!!!?!i mean seriously??!NOT COOL!i just feel sorry for the people that think its okay.

  • moo.lennon. says:

    i agree marissa!meat is for cowards!a commitment as big as vegetarianism is the best.and bonnie try by going slowly to becoming one.u can do it!also meat is not happiness.the beatleslets mention tha bestpaul!33 peace and vegets are happiness.

  • Rad_Rosa89 says:

    Ugh!!! Meat is a nasty sight and even more nasty if you eat it!

  • Andre Inglis says:

    Bonnie said “God I wish I was a vegetarian. I just don’t understand how people can be so cruel to another living breathing being.” Why contribute to factory farming and animal abuse when you can go Veg? You make the choices

  • Jess says:

    Bonnie You wish you could be a vegetarian? Gees it’s that type of attitude that gets you and the animals nowhere. Grow a spine and make a difference to so many beautiful beings in this world GO VEG!

  • Melinda says:

    I try to tell my husband that he’s eating corpses and it’s just so disgusting. He comes up with all these excuses. Then he called me “radical” for being vegan. Is happiness a dead animal? I guess to even some loved ones it must be.

  • Kathy says:

    Ummmm……. “Happiness is a dead animal”?? Wow…What a sick world we live in….

  • Lisa Ellis says:

    People make me sick. I always hear people tell me “I just try not to think about it”. You not thinking about it does not mean that thousands of tortured animals are all of a sudden happy. They are still being tortured and killed. Its so sad.

  • Jamie says:

    BE a vegetarian Bonnie!!! It’s not hard at alL!!!!!

  • Kelly says:

    I hope they do run this ad. Because it will constantly remind people that what they are eating was a living breathing being. Just saying the word “dead” implies something negative.

  • Loreen Regnander says:

    Just like that commercial where the 2 guys have bacon on thier eyes and the commercial is portraying bacon to be this wonderous spalike experience. It makes me SICK. This is what our kids and youth are growing up watching so the cycle will continue. It has to STOP humans arent even MADE to eat MEAT!!!!

  • Joanna says:

    Considering the living hell factory farm aminals endure death is probably an improvement.

  • Alyssa says:

    Bonnie If you wish you were a vegetarian how come you aren’t? I’m just curious.

  • Saucy says:

    The gruesome bloody display of the carcasses of tormented beasts is witness to Satan’s reign over the world. Bloody evil mean cruel sadistic liar tormentor thief killer deceiver destroyer devourer……………… THIS IS THE TABLE OF SATAN.

  • Bonnie says:

    God I wish I was a vegetarian. I just don’t understand how people can be so cruel to another living breathing being.

  • Brian Cernius says:

    Great article love the truth…stupid cattle ranchers are on another planet with that one….happiness is a dead animal????…..I dont even get it

  • Marissa says:

    I am so against eating meat I dont care how many excuses meat eaters give me like everybody does it weve been doing it for years or it taste good its still down right wrong! I think of it this way when I dont eat meat Im saving animals helping the planet and myself. When people eat meat they get the “taste” when actually I think it tastes horrible Id much rather have some nice cruelty free vegetarian meat. I just really dont get meat eaters

  • Cassandra says:

    I think I’m going to throw up