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Getting on Board Against McCruelty

Written by PETA | January 13, 2012

Meet Feel Ideal. Practically every day that weather permits, he can be found outside his local McDonald’s in Honolulu handing out leaflets explaining how chickens killed for the fast-food giant suffer and how the company—as one of the biggest sellers of chicken meat—could reduce this abuse by requiring its suppliers to switch to a more humane slaughter method

It wouldn’t be a proper protest without a poster, and Feel Ideal gave his a uniquely Hawaiian twist. Yes, it’s the world’s first McCruelty body board!

There’s an important lesson to be learned from Mr. Ideal: You don’t have to wait for a large organized demonstration to speak out against McCruelty (or any other kind of cruelty). You can make a huge statement all by yourself. And when you do, you’re not really alone—PETA’s got your back. Join the PETA Action Team to work together toward a kinder world for everyone. 

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  • Tanja Marcijan says:

    Mc Donald? J,en deteste!

  • Lizzie says:

    I am 12yrs old and i’ma vegetarian like 2 months and i feel really great&proud of it!!!I HATE McCruelty,VEGETARIANS ROCK!!! 🙂

  • Lexi says:

    And my friends ask me why I don’t eat meat??? Unbeleivable! I started being a vegitarian a couple monts ago at age 12. So glad I did! Never ordering or supporting from McCrulety Ever AGAIN!!! X(

  • McCrueltySucks! says:

    I don’t understand how someone could be so cruel to something so innocent and precious.

  • monique says:

    i never realised what was happening to these poor animals and i have now decided that i will never support mcDonalds in anyway! this is just horrible and it HAS to stop!

  • JF says:

    A few years ago it was KFC who was using a suppliers that litterally kicked the chickens to death, among other things. I haven’t gone to them since. Its sick people that work in the plants that abuse the animals.

  • Virginie Castonguay says:

    A month ago after seing the Sara Jane Chicks Agree Poster, I officially decided to boycott Mc Donald’s, Fried Kentucky Chicken and Burger King even if they offer salads and some vege menus……. I am a 4 years old vegetarian and would rather go vegan as soon as possible ! I still feel sooooo saaaaddd and can’t stand any evil towards animals. I want to test my sensibilisation power and get involved. I can’t watch cruel videos but some people need to see and fully acknwoledge that they directly contribute to those endless nonsense and extremely cruel acts.

  • Lisa Black says:

    Thank You lovely FEEL…… I always have adimired YOUR tenacity when it comes to living beings! 🙂 I currently have 4 beautiful chickens as pets that deliver colorful eggs to me every day. They are awsome and make me happy…. God Bless!

  • Lisa Black says:

    Thank You My love Feel! I appreciate your concern and diligence in helping OUR animals……. All life is precious…. and every living thing experiences feelings! 🙂 I have 4 pet chickens right now that hook me up with awesome eggs every day…… Plus they are beautiful and brilliant. xoxo

  • William says:

    The company i work for Vestis Insurance Agency just started supporting PETA. What i dont understand is why mcdonalds would not require its suppliers to switch to a more humane slaughter method. it does not make sense in that it would not cost mcdonals money. so why would they not do it??????

  • pam irvin says:

    good idea. more people need to be aware of mcdonald’s cruelty

  • Vince says:

    To me it’s way more about the cruelty than the death. We need more federal regulations AND enforcement. I don’t see it happening in this economic climate though. Wouldn’t it be great if our president had SOME influence in this country.

  • Nicole says:

    Wowwww! Totally inspired! I want one! I’ll be at my local Mcdonalds when the weather gets hotter 😉

  • lynn says:

    well done.. keep it up

  • CJ says:

    More power to him, and to all others who take a stand for humane treatment of all animals.

  • RLovely says:

    Awesome job letting McDonald’s consumers be more aware of where their food is coming from, I have 2 pet chickens myself and they thank you!

  • gordon says:

    Good for you……….keep up the great work!