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Get a Taste for Foie Gras

Written by PETA | December 7, 2007

This one’s for our campaign to encourage Chicago to maintain its ban on foie gras. With a different slogan, it could probably also be pressed into service as a reminder to tip your waiters. Either way, I’m a big fan of it. It features the wonderful Brooke Johnson, and a plea to Chicago’s alderman to put a stop to the hideous practice of force-feeding ducks and geese so that rich people can pretend there’s something civilized about chewing on their livers. Check it out:


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  • Micaeli Fleminger says:

    I 3 that!! If only it were real and humans knew how it felt then maybe it would stop for the poor ducks and geese!

  • payman says:

    great . its prefect ad. tanx to designers and people like you.

  • peter says:

    I can’t believe you people do not know how foie gras is making. If you like something and don’t know what’s behind it??? wth with you!!

  • Homer says:

    Mmmmmh foie gras! I think foie gras tastes so good that we can afford to have some birds suffering… Isn’t it worth the pain? I’d like to add that feeding the ducks like this is the only way to produce foie gras since we have to use their steatosis habilities.

  • Caboose says:

    As ao alternative to Foi Gras why not feed duck normally until natural death?

  • V. Soto says:

    Graphic and gets right to the point. Brilliant! PETA rules!

  • Carla says:

    Way too Go Kate Chappelle!! You can pick up wonderful recipes right here on this website!

  • Mike Quinoa says:

    As Susannah pointed out anything that causes a state of disease in an animal can never be regarded as humane treatment. Would you feel comfortable eating a day’s food all in one sitting? That some people can delude themselves into thinking a diseased organ is a delicacy is laughable. They would be better off eating bird fecesat least a good source of B12.

  • Susannah S says:

    Yes the chef was Anthony Bourdain I couldn’t remember his name when I posted. I saw some of the show too and while the conditions shown were carefully edited and the birds seemed OK at the farm he visited there’s nothing OK about forcefeeding the birds. No matter how “gently” done it might or might not be it does make them sick and it causes liver failure among other things. It also can rupture the bird’s esophagus or cause abrasions in the throat and because their livers are compromised they are often toxic and can hardly move. It’s a heavy price for the animals to pay. They live a short terrible life one that no animal should have to endure and all of that is done so that some jaded gourmand can have a “delicacy”. Foie gras like fur requires the purchaser to totally ignore a life of suffering for a moment’s “pleasure”. To methere’s no way it could ever be worth it.

  • Caboose says:

    That looks like popcorn

  • Kate Chappelle says:

    That chef you are talking about…I think it might be Anthony Bourdain.

  • Kate Chappelle says:

    I just recently watched “I am not an animal”. I wasn’t a fan of PETA. I was concerned about the accusations of being “Sensational” and “Exploitive” etc. After watching the documentary on Ingrid Newkirk I became aware of how influential and revlotionary and critical the existence of PETA was and is. So I was watching “Anthony Bourdain No Reservations”. He showed a Foie Gras farm. I wasn’t thrilled about what I saw but I wasn’t terrified or shocked or dismayed. At the beginning he was criticising groups I assume PETA being included for wanting these places shut down. My assumption is that he was showing a “Free Range” farm. The living conditions were good. The woman was “gentle” when force feeding the ducks. And the ducks appeared to be happy. But this was probably an ethical farm. And he was negating and diminishing Animal Rights groups and Animal Welfare groups for their plight. That was so irresponsible!! I shouldn’t be surprised but I am. I am going to write him a letter telling him how irresponsible he was. Maybe we can have a petition on the website? I don’t know. I’m just getting started. I just saw the documentary of Ingrid this weekend. But I AM vegetarian as of Saturday 1282007!!!

  • Nielle says:

    I watched the special on PETA last night and was disgusted and empowered all at the same time. Although others may not agree this is what our generation is responding to not some black and white please help the animals poster. Keep up the good work!

  • heather says:

    ps. the poster rocks.

  • heather says:

    There is a reason that the production of this vile stuff is banned in like 13 European countries. The fact that anyone would torture thousands of animals the same animals that children delight over seeing in parks so that rich people can eat fatty diseased liver makes me ashamed to be a human being. The liver is an organ that processes toxins and pathogens. A diseased liver must be full of them. This is what all these animals are tortured for? People like that chef in the Susannah S’s post are a “blow to civilization” because the production of foie gras is undeniably barbaric.

  • Nick says:

    Why did PETA choose to feature a female victim in the ad? Most ducks found in foie gras farms are male.

  • Susannah S says:

    A shocking and wonderful ad! Speaking of foie gras I saw in the paper that the Travel channel will be running a program about a chef who visits not only slaughter houses but an actual foie gras farm and feels that doing away with foie gras would be a “blow to civilization.” Gee this guy ought to get together with Michael Kors and others of their elitist ilk who believe that THEIR dubious tastes take priority over everything else including cruelty to animals. Foie gras is a senseless disgusting “luxury” that ought to be banned.

  • Ana says:

    Graphic!! This is the horror violence and pain the birds go through daily. Great poster!!!

  • Caboose says:

    Your comments are getting very predictable.

  • HEATHER says:


  • Berri says:

    AWESOME ad! its horrifying just like the making of foie gras. i cant beleive even people who kno still consider animals who r treated so cruelly GOURMET

  • Carla says:

    This looks like something out of a horror movie and thats exactly how these birds feel except they can’t get out of it!!

  • Jaclyn says:

    Visually this is a very bold ad. I really really like it. Peta has a great marketing team.

  • Jason says:

    Excellent poster!!! Liberation BC is starting a foie gras campaign in Vancouver soon as well. Let me know if we can order these as posters without the mention of Chicago.

  • Judith, Freedom Fighter for Animals says:

    O my gosh Does the word profound come to mind? This get’s an A+ PETA. Once again your creative department have out done themselves. This is such a horrific practice that must end quick. Congrats to the folks that worked on this. Why can’t we place this ad in a magazine? What? people are afraid of the truth you bet they are. Judith

  • Siraganda says:

    This is a very strong stunning ad! Both horrific and professional! Top Reminder STOP THIS CRIMINAL FORCEFEEDING!